Pibe de Barr10: Boots Made For The Best
Las Heras was where Leo Messi first began his journey to becoming the greatest player on earth. The streets and pitches of the Barrio are where he first shaped his game. The new Pibe de Barr10 were designed in collaboration with Rosario-born graphic artist Ignacio Valenti in a style that pays tribute to Messi's childhood. Fusing urban-inspired raw brush strokes with polished sleekness on the synthetic hybrid touch upper, the Pibe de Barr10 embodies Leo Messi's footballing style; beautiful, yet dangerous.
Speaking about his new signature boots, Leo Messi said: "I did leave Rosario when I was young, but I still have my people, my neighborhood, and my favorite spots. Pibe de Barr10 have a lot to do with my life, my childhood and a lot to do with me."
The boot has been created as part of the #therewillbehaters series that celebrates the "hate" at the heart of football. There were some that never believed Leo Messi would leave Rosario, but he has gone on to break records and win trophies. You don't get to be the best in the world by listening to the doubters. Messi wears the Pibe de Barr10 and there's nothing the haters can do to stop him.
The Pibe de Barr10 contain the latest product innovations demanded by the best in the world. The speed traxion stud alignment and outsole are modeled on sprinters' spikes, to provide the speed and agility to dominate on the pitch. 360˚ DRIBBLETEX coating provides for unprecedented control. In wet or dry conditions, the ball will stick like glue.
Max Gassner, Product Manager at adidas said: "The lines on the shoe are based on an idea from a local artist from Rosario, where Leo Messi is from. This shoe is for the biggest player in the world, for the ultimate stage. If you want to get the best boot, for the biggest stage, for the best player, this is the one."
The world's best player Leo Messi will wear the new Pibe de Barr10 from Wednesday 18th March, with the boots available to purchase the following day. For further information please visit adidas.com/messi or go to facebook.com/TeamMessi or follow @TeamMessi #ThereWillBeHaters on twitter to join the conversation.
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Gugu NtuliPerformance PR ManagerSouth AfricaGugu.Ntuli@adidas.com27 (0)21 442 6200