• 03-OCT-2013

RUN THRU TIME with adidas Originals

Last night Cape Town media, influencers and sneaker-heads were first in line to purchase one of a limited pair of the recently, globally launched RUN THRU TIME sneaker range, which celebrates and showcases classic 80s running-inspired sneaker executions based on retro-styled mesh, vintage suede and reflective stripes.

Guests were also the first to watch the first in a three-part series of the RUN THRU TIME short films exclusively created and produced by Chris Saunders for the South African launch of the sneaker range.

To view the short film click here

The film took inspiration from the legendary ZX 500, which was adidas' flagship distance running shoe when it was debuted back in the mid-80s, and the ZXZ ADV which saw Kazuki Kuraishi forging a signature ZX trainer of his own for the Originals 84-Lab range.

More details regarding the 90s and 00s executions will be released on 10 and 18 October respectively so watch this space for more.

Only 429 pairs of the RUN THRU TIME range are available countrywide exclusively at adidas Originals V&A Waterfront and Canal Walk (Cape Town) as well as Menlyn Park Shopping Centre (Pretoria), a store is good (Cape Town), Shelflife (Cape Town) and SOHO (Durban).To more information visit AREA3 blog

contacts

  • Fabrizia Degli Esposti
    Brand Marketing and PR Manager
    South Africa
    27 (0)21 442 6200