RUN THRU TIME with adidas Originals
Guests were also the first to watch the first in a three-part series of the RUN THRU TIME short films exclusively created and produced by Chris Saunders for the South African launch of the sneaker range.
To view the short film click here
The film took inspiration from the legendary ZX 500, which was adidas' flagship distance running shoe when it was debuted back in the mid-80s, and the ZXZ ADV which saw Kazuki Kuraishi forging a signature ZX trainer of his own for the Originals 84-Lab range.
More details regarding the 90s and 00s executions will be released on 10 and 18 October respectively so watch this space for more.
Only 429 pairs of the RUN THRU TIME range are available countrywide exclusively at adidas Originals V&A Waterfront and Canal Walk (Cape Town) as well as Menlyn Park Shopping Centre (Pretoria), a store is good (Cape Town), Shelflife (Cape Town) and SOHO (Durban).To more information visit AREA3 blog
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Fabrizia Degli EspostiBrand Marketing and PR ManagerSouth AfricaFabrizia.Degli.Esposti@adidas.com27 (0)21 442 6200