• 21-OCT-2013

RUN THRU TIME with adidas Originals

Run Thru Time 3
The adidas Originals RUN THRU TIME three-part short film series concluded last week in Durban at a third and final launch event at SOHO Store in Morningside, highlighting the Adizero Adios 2 as part of the limited edition 00s range.

The 00s range features three casual-inspired 00s styles; featuring a mix of premium materials such as soft leather and nubuck.

The full pack of nine iconic running silhouettes – the ZXZ ADV from the 80s; the ZX 5000 Response from the 90s; and the Adizeros Adios 2 from the 00s – is available exclusively at adidas Originals Canal Walk and V&A Waterfront (Cape Town) as well as Menlyn Park Shopping Centre (Pretoria), a store is good (Cape Town), Shelflife (Cape Town) and SOHO (Durban). Stocks are limited as only 429 pairs of the limited edition shoes have been made available to the public.

The 00s short film execution was shot in Durban which provided the perfect backdrop to the cool, casual attitude of the 00s styles. Featuring scenes from the meat market in Victoria Street to the busy array of taxis in Chatsworth, the videocaptures the raw nature of the early 00s, wrapping up the 3-part short film series produced by local filmmaker Chris Saunders.

For more details on the 80s, 90s and 00s range visit AREA3.co.za