Second edition of the adidas Originals AREA3 broadsheet on street now
There is also a look at the All Originals Spring Summer '13 Exhibition hosted at AREA3 and how the novel casting call reflected the very nature of the brand, as well as a feature of the ultimate culture clash which collided hip-hop legends RUN DMC with superstar DJ A-Trak.
Limited issues of the broadsheet will be available from adidas Originals stores in Canal Walk and V&A Waterfront (Cape Town), Menlyn Park Shopping Centre (Pretoria) as well as at select Stuttafords (Gauteng), Studio-88 (Gauteng), SOHO Store (Durban) and a store is good (Cape Town)
To more information visit AREA3 blog
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Fabrizia Degli EspostiBrand Marketing and PR ManagerSouth AfricaFabrizia.Degli.Esposti@adidas.com27 (0)21 442 6200