• 28-JAN-2016

The Future Of Women's Running Has Arrived With The New Adidas PureBoost X

PureBOOST X

(28 January 2016 – South Africa) – adidas has teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.


Based on years of testing and research with women everywhere, adidas has created a sleek, form fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes, PureBOOST X was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.


The petite, adaptive silhouette of PureBOOST X wraps the foot in style and rests it on a full length bed of thousands of energy infused BOOST™ foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.


adidas Director of Running, Emerging Markets, Kate Woods, commented, “We understand that our female athlete demands both performance and style from the products she buys. How she looks directly impacts how she feels. PureBOOST X provides endless energy through a beautiful sleek silhouette that compliments the shape of the female foot. It is designed, crafted and validated for women by women".


PureBOOST X features a new floating arch that provides a completely fresh look and feel. The adaptive stretch mesh of the floating arch wraps underneath the midfoot to make the foot look smaller while delivering a supportive sensation you can feel through every run.


The stretch mesh upper, floating arch and lock down lacing system provides a personalized fit that hugs the foot from heel to toe. The Stretch Web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.


The PureBOOST X collection extends its design credibility with two adidas by Stella McCartney versions featuring fashion forward treatments by the world renowned designer. The adidas by Stella McCartney PureBOOST X combines trend elements with performance. Showcasing Stella’s knitting expertise with an adidas primeknit upper and extended lacing details for extra support without compromising on style.


"I designed the adidas by Stella McCartney PureBOOST X alongside female athletes to capture their individual energy and provide them with a product that enhances their confidence to surpass their personal best every time," said Stella McCartney. “PureBOOST X allows female athletes to perform with a relentless determination without sacrificing on style.”


From lacing up through cooling down or making a statement with style, PureBOOST X feels exhilarating and looks amazing the moment you put it on.


adidas PureBOOST X will be available on https://shop.adidas.co.za/women/campaign/PureBOOST-X/​ and in stores from February 3, RRP (R1599).


Watch PureBOOST X in action​ and join the adidas Energy running movement by following @adidasZA​ on Twitter​ and Instagram​ using #PureBOOSTX.