adidas Partners With Spotify To Release First Of Its Kind Running App
adidas go calculates the user's stride rate to automatically identify and play tracks with matching beats per minute from Spotify's® extensive music library. This brings runners a unique and intuitive way to improve their running experience with the perfect music to match their workout.
"For many people having the right music playing while you run can provide the perfect boost of energy to enhance your running experience," said Adrian Leek, General Manager of adidas Running. "adidas go lets your energy level control the music that plays during your run, so you're always in control. For the first time, instead of runners listening to music, music will listen to runners."
adidas go also allows runners to effortlessly expand their running soundtrack to explore new music on the go. The app intuitively streams Spotify tracks that match the runner's interests based on their preferred playlists, artists and genres without having to assemble playlists before they head out.
Once a workout is complete, users have the chance to review and save their distance, time, pace and adidas miCoach Runscore as well as the new music they've experienced to add to their collection. Users can then share their results on facebook, twitter and Instagram.
adidas go will be available for iOS only via the Apple App Store, with support for devices from iPhone 4S models or later beginning April 10. When opening the app for the first time, users enter a 7-day Spotify® Premium trial. Users can either pick workout playlists from their existing preferences or select from a number of proposed playlists that adidas provides. After the trial expires there is a choice between upgrading to Spotify® Premium and using their local music library.
For more information or to download adidas go please visit http://www.appstore.com/adidasgo.
For more information on adidas Running, please visit http://www.adidas.com/running, our media news room http://news.adidas.com/US or follow us on http://www.facebook.com/adidasrunning, http://www.twitter.com/adidasrunning and http://www.instagram.com/adidasrunning.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.
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