adidas Golf and Dustin Johnson Agree to New Long-Term Deal
adidas footwear and apparel are designed to optimize an athlete’s performance. In golf, the most important measure of performance is speed, which translates to distance and Johnson’s jaw dropping drives have him hunting for titles every week. adidas Golf apparel frees Johnson’s 6’4” frame to produce his Tour-leading distance, while his use of TOUR360 BOOST shoes have helped catapult adidas Golf footwear to the #2 market share*position.
“DJ’s scoring and legendary ball striking draw huge galleries and substantial television exposure, which are critical to the promotion of our apparel and footwear. We believe his US Open Championship is the first of many Majors to come, which will make him an even bigger star,” said Jeff Lienhart, Executive Vice President of adidas Golf. “He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions.”
“adidas Golf is more than a sponsor. They have been with me since the start of my career; we’ve collaborated, created and celebrated together,” said Johnson. “I’m grateful for the support adidas Golf has given me and look forward to see what we can do together moving forward.”
*Market Share information is based on Golf Datatech US Retail Reporting (golfdatatech.com) – On/Off Course dollar share from January – August, 2016
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Joel MonsonPR MANAGER | ADIDAS GOLFUnited StatesJOEL.MONSON@ADIDAS.COM760-918-6247425-765-1694