adidas adizero range evolves for 2018 tennis season
- The next generation of the fast and light flagship model of the adizero range with updated performance features – for better fit and unmatched comfort -
- To be worn on court by top tier athletes like Lucas Pouille -
From concept through to manufacturing, the adizero Ubersonic 3 is designed to be extremely light, flexible and durable. This futuristic version of the adizero Ubersonic comes with a porcelain-like midsole and a brand-new silhouette that combines clean optics, wearability and performance to help the next generation creator better express his fast and fearless attitude.
Klaus Tomczak, the Design Director at adidas Tennis explains the thinking behind the design: “We are are targeting next generation consumers with this concept. They live and breathe tennis day to day; tennis is their game. The adizero Ubersonic 3 is the Next Gen personified in a shoe.”
The new adizero Ubersonic 3 will be available from 3rd July 2018 at http://www.adidas.com/tennis. Follow the conversation at @adidastennis on twitter.
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Lindsey RossellSenior Account ManagerUnited Kingdomlindsey.email@example.com+44 (0) 207 413 3163