• 29-JUL-2015

adidas Introduces New Premium Training Collection adidas Standard 19

adidas Standard 19 Image 02
A premium collection of adidas training pieces, inspired by adidas' heritage, a set of 32 standards central to the German brand's DNA. adidas Standard 19 states simply: "Functionality, fit, weight, aesthetics, and quality make an adidas product." Following this proclamation, adidas reinvents contemporary sportswear for fast-paced, city-centric lifestyles—valuing engineered design, subtle details, and the finest breakthrough fabrics. The result is adidas Standard 19.

"adidas Standard 19 fuses the best of adidas technology with a refined, elegant aesthetic," says Maik Rucks, Global Category Director - Mens Training. "The result is a bold statement of modern looks for an urban active lifestyle."

The collection strikes a unique balance between aesthetic and performance, providing solutions for active modern lifestyles—a perfect look to be worn straight from the gym to the office.