• 25-AUG-2011

adidas proves innovation leadership on the road to London 2012 - Sportswear company outfits more than 500 athletes at 13th IAAF World Championships in Korea

adidas Press Conference at the IAAF World Championships - Day 2
At a press conference at the adidas media center in Daegu, Korea earlier today, adidas, the official IAAF Athletic Sponsor, confirmed that it is ready to succeed at next year's London 2012 Olympic & Paralympic Games and that it will support its athletes in their preparation for the Olympic Games. adidas will use the IAAF World Championships in Daegu to once again showcase its leadership in innovation by outfitting gold medal hopefuls such as Jessica Ennis, Dayron Robles, Blanka Vlasic, Christina Obergföll and Yohan Blake with the latest adidas technologies that raise the standard for lightweight products: Earlier this month, the adizero Feather, the lightest everyday running shoe weighing only 160g (women's size UK 5.5), was introduced, helping athletes be faster and improve their performance.