27-Jul-2022
27-Jul-2022
To celebrate Title IX's 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all
To celebrate the 50th year of Title IX, adidas announced a series of brand initiatives and commitments aimed at creating a more equitable and inclusive future of sport. Commencing with the signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses. In...
25-Mar-2019
25-Mar-2019
Three-time NHL® All-Star Nikita Kucherov of the Tampa Bay Lightning joins adidas
adidas today announced a multiyear partnership with three-time NHL® All-Star (2017, 2018, 2019) Nikita Kucherov of the Tampa Bay Lightning. With the new partnership, Kucherov will be featured in a variety of adidas marketing campaigns. “I grew up with the adidas brand both in sport and lifestyle,” said Kucherov. “adidas is known for making the best products for the best athletes in the world. It’s a great honor to be the newest member of the creator sports brand.“ Born in Moscow, Kucherov...
07-Sep-2018
07-Sep-2018
adidas Originals and Kylie Jenner takeover Sunset Boulevard for Falcon Global launch
(West Hollywood, Calif) - Last night adidas Originals, alongside brand ambassador Kylie Jenner , celebrated the global launch of the Falcon silhouette at an unexpected pop-up destination in West...
27-Mar-2018
27-Mar-2018
MLB American League Rookie of the year Aaron judge joins adidas
Portland, Ore., Mar. 27, 2018 – adidas today announced a multiyear partnership with 2017 Major League Baseball (MLB) American League Rookie of the Year, outfielder Aaron Judge of the New York...
13-Feb-2018
13-Feb-2018
adidas unveils evolved UltraBOOST and UltraBOOST X Silhouettes, featuring a brand-new Primeknit Construction
Herzogenaurach, February 13th, 2018 – adidas Running releases new pinnacle performance innovations, the updated UltraBOOST and UltraBOOST X,designed to push the boundaries of running technology and provide the ultimate running experience. Fusing the past and future, as well as adidas’ most advanced technologies, the new silhouettes are engineered for unparalleled movement, precision and fit. To support the new footwear, adidas Running presents Energy From The Ground Up – a campaign designed...
16-Jan-2018
16-Jan-2018
adidas x Parley unveil the latest swimming collection through the lens of Olympian Coralie Balmy
– The story of Ecologist and athlete –Coralie Balmy– inspires the next generation of swimmers– – The new designs and colourways of the adidas x Parley swimming collection were created and inspired...
