27-Jul-2022
27-Jul-2022
To celebrate Title IX's 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all
To celebrate the 50th year of Title IX, adidas announced a series of brand initiatives and commitments aimed at creating a more equitable and inclusive future of sport. Commencing with the signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses. In...
23-Mar-2022
23-Mar-2022
Imagining A More Equitable and Inclusive Future: adidas Announces Sweeping Network for Student-Athletes
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. A Sweeping, Equitable Network With the ability to reach over 50,000 student-athletes across 23 sports and 109 Division1 NCAA schools, the new NIL program...
07-Dec-2020
07-Dec-2020
CELEBRATING TENNIS ON PUBLIC COURTS WITH NYC MAG RACQUET
adidas and the cult tennis magazine Racquet have teamed up to launch their first ever collection designed to celebrate public court tennis. The adidas x Racquet Public Court collection amplifies the mission of Racquet, founded in 2016 to be the voice of a new tennis boom. Tired of seeing tennis portrayed as a country club sport for elites, Racquet has been building a community of tastemakers and creators in cities around the world, emphasizing when tennis has been on the right side of...
12-Sep-2020
12-Sep-2020
BUILDING A LEGACY OFF THE COURT
We are in a pinnacle moment in history – where we are coming together on matters bigger than sport. Amidst the Black Lives Matter movement, sport is again proving itself as more than a field of play – it's a platform, and athletes are stepping up. Athletes, as they have had through history, possess the ability to speak up, stand up and inspire masses. decades ago, Billie Jean King was an athlete who did just this, as she fearlessly spoke out for gender equality amid her rise to the highest...
08-Mar-2020
08-Mar-2020
Funding The Future Of Women Entrepreneurs In The Sports Industry
Many of the world’s most innovative companies were founded and led by women, but in 2020 women entrepreneurs across the globe are still facing their biggest barrier to entry: opportunity. That’s why this International Women’s Day, adidas announces a new partnership with iFundWomen to help budding entrepreneurs turn their ideas into action, with the aim of creating a more inclusive future for females in the sports industry. SINCE DAY ONE, IFUNDWOMEN’S MISSION HAS BEEN TO EMPOWER WOMEN TO...
26-Aug-2018
26-Aug-2018
adidas and Billie Jean King collaborate to drive change for girls in sport
- Currently girls of NYC drop out of sport at 2.4x the rate of boys -With Here To Create Change adidas partners with original change-maker BJK to help keep girls in sport by identifying the...
24-Aug-2018
24-Aug-2018
adidas unveils special edition Billie Jean King SPEEDFACTORY footwear
The advanced performance shoes with athlete data-driven design are inspired by an icon in women’s sport Launched to mark the opening of Flushing Meadow’s Grand Slam and the start of adidas and...
