1 - 12 of 34 Results
22-Feb-2023
22-Feb-2023
Major League Soccer and adidas Announce Landmark Multi-year Partnership Extension
adidas’ Commitment to Innovation to Foster Deeper Connection with Players and Fans ahead of 2026 World Cup Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs and youth academies. As a founding, strategic partner of MLS, adidas remains at the core of the League’s efforts to grow its business both on- and off-field in North America and beyond. To...
12-Oct-2022
12-Oct-2022
United by Passion, Determination and Focus - Petra Vlhová and Alice Robinson Join Mikaela Shiffrin as New adidas Terrex Athletes
Today, adidas TERREX announces the signing of two world class alpine skiers for the upcoming winter season and beyond. Joining existing adidas TERREX athlete and 74 World Cup race winner, Mikaela Shiffrin, are Olympic Gold Medallist and 2021 World Cup champion Petra Vlhová of Slovakia, and the winner of New Zealand’s first Alpine World Cup medal in 17 years, Alice Robinson. While all three remain competitors on the slopes, they are united by their dedication to making their own impossible...
23-Sep-2022
23-Sep-2022
Belgian Red Devils make statement of LOVE with FIFA World Cup 2022™ away kit
Bold away kit is second chapter of partnership with Tomorrowland With excitement for the FIFA World Cup 2022 building, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present the second chapter of their unique collaboration and present the new away kit for the Belgian Red Devils. With the kit, the Belgian Red Devils and partners involved intend to make a positive, fun statement of LOVE in times of turmoil. Respecting a long history of Belgian away kits, the...
01-Sep-2022
01-Sep-2022
adidas Launches New Black Ferns Kit to Inspire the Next Generation of Players Ahead of the 2021 Women’s Rugby World Cup
Today, adidas Rugby launches the adidas x New Zealand Black Ferns Rugby World Cup 2021 playing in 2022 jersey. Designed for one of the most elite teams in World Rugby, the jersey commemorates the growth of the women’s game, as the Black Ferns take to the biggest stage in World Rugby. With the women’s game finally getting the recognition it deserves, the first bespoke Black Ferns Rugby World Cup 2021 playing in 2022 kit has been designed to help inspire the next generation. The current crop...
29-Aug-2022
29-Aug-2022
adidas Reveals Its Lineup of Federation Kits for the FIFA World Cup 2022™
Today, adidas reveals the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain which will be worn on the world’s biggest sporting stage: the FIFA World Cup 2022™. adidas saw each federation kit as a canvas for creativity, and an opportunity to capture and express the spirit of each nation with design features influenced by key cultural touchpoints ranging from the ancient civilisations and Mixtec art of Mexico celebrated in the nation’s...
31-May-2022
31-May-2022
World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur golfer in the world, having recently added “National Champion” to her growing list of achievements after winning both the individual and team titles at the 2022 NCAA D1 Women’s Golf Championship. Today, she makes history again by becoming the first student-athlete to join team adidas by...
08-Feb-2022
08-Feb-2022
AARON WISE BOLSTERS YOUNG ADIDAS ROSTER
We’re welcoming another proven winner to the 3-Stripes. Aaron Wise joins the team in a multiyear contract that will see him wearing adidas headwear, apparel, footwear and accessories while on the course. The addition of Wise strengthens our robust roster of young professional athletes with a bright future ahead. Already a winner on the PGA Tour (2018 AT&T Byron Nelson), Wise was also voted by his peers to be the 2018 PGA Tour Rookie of the Year, joining fellow adidas athletes Xander...
31-Jan-2022
31-Jan-2022
PREDATOR EDGE PORTRAIT: TONI DUGGAN
BY AMIE CRIPPS, VERSUS They don’t come much better than Toni Duggan. The Merseyside maestro has been kicking a football her entire life. Grew up a diehard Liverpool fan but got her big break when she signed for Everton in 2007. Made her mark with Manchester City where she lifted the Women’s Super League trophy before mastering tiki-taka football with Barcelona and Atletico Madrid. The striker has seen it all. From Champions League finals to World Cup medals. Duggan has played with some of...
31-Jan-2022
31-Jan-2022
PREDATOR EDGE PORTRAIT: WENDIE RENARD
BY AMIE CRIPPS, VERSUS Wendie Renard is a household name in France, but her reputation for being arguably the best defender of her generation knows no bounds. Standing at 6ft2in tall, she is quite literally - and figuratively - head and shoulders above the rest. Her trophy cabinet proves it: 14 Division 1 Féminine titles. Nine Coup de France and seven Champions League titles. Not to mention the two Cyprus Cups as well as the SheBelieves Cup she’s won for Les Bleus. Renard was born to win,...
31-Aug-2020
31-Aug-2020
PRADA FOR ADIDAS: Unveiling the second drop of the Prada Superstar, crafted by Prada
Prada and adidas Originals propose a timeless, eternal classic, reengineered for the now - the Superstar, reiterating the first expression of this partnership between the luxury-goods house and the sportswear expert. Now retailing alone, the iconic Superstar style is offered in a trio of new colorways: monochrome black, white with black, and chrome silver with white. For a new decade, a new point of view. This step of the ongoing collaboration between Prada and adidas emphasizes qualities...
23-Jul-2020
23-Jul-2020
Revealing Arsenal 2020/21 Home Jersey, Paying Homage to 1930/40s Club Heritage
Today, adidas reveals the Arsenal home kit for the 2020/21 season, uniting generations of fans with reference to the club’s prolific “Art Deco” period in the 1930/40s. Paying homage to Arsenal’s geometric crest which the club used from 1936 – 1949, the chevron graphic on the home jersey is inspired by the “A” within. It is also a nod to the layout of the tiling on the floors of the East Stand’s famous marble halls – the historical home of Arsenal before its 2006 move to the Emirates Stadium....
08-Nov-2019
08-Nov-2019
adidas and Prada Announce New Partnership
The Italian luxury-goods house, Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both brands to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate. The path is an...
