25-Aug-2020
25-Aug-2020
CONFIRMED App: A New Home for Exclusive Product and Elevated Content
Throughout our history, we have maintained an unrelenting commitment to innovation. Acknowledging the constantly changing nature of today’s streetwear landscape, and seeking to create a lasting cultural impact, we are launching our new app, CONFIRMED. Building on the foundations laid in 2015 by a previous iteration of the platform and bringing in some of the adidas’ top creators, the newly launched CONFIRMED app takes a uniquely community focused approach. Created as a new hub for the brand,...
11-Jul-2020
11-Jul-2020
JONAH HILL: A SUPERSTAR INSPIRING CHANGE
Throughout its existence, the iconic Superstar has been worn by teams and crews who push culture forward. adidas Originals has collaborated with one of culture’s most game-changing creative forces, Jonah Hill, to present a striking new take on the legendary silhouette. The Jonah Hill Superstar creates an organic link to Jonah’s own childhood influences, inspirations, and points of reference. Speaking on the design inspiration Jonah explains the creative process and his personal relationship...
26-Jan-2020
26-Jan-2020
Change Is a Team Sport
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport....
15-Jan-2020
15-Jan-2020
adidas by Stella McCartney reimagines iconic training looks for a new generation
adidas by Stella McCartney continues to push boundaries in performance wear with the Spring/Summer 20 collection. Inspired by the collective of next-generation athletes, the new season apparel reimagines classic performance looks with innovative design. The SS20 collection takes a fresh approach to iconic training looks within two new capsules: Club Collective and Boxfit. Both feature a mix of high-performance training essentials that fuse style and sport seamlessly and designed to support...
23-Apr-2018
23-Apr-2018
adidas Football welcomes top prospects and veterans to the family
With the 2018 NFL Draft set to begin in just three days, five hours, 55 minutes and 36 seconds, adidas Football today announced new partnerships with some of the top prospects and veteran athletes in the game. Potential first round picks joining the adidas family include 2017 Hendricks (best defensive end) and Bronko Nagurski (best defender) Awards winner and first-team AP All-American (2017) defensive end Bradley Chubb from North Carolina State, two-time College Football Playoff...
30-Nov-2017
30-Nov-2017
16 USA Volleyball & Olympic hopeful athletes join the adidas family
adidas today announced multi-year partnerships with 16 USA Volleyball athletes vying for spots on either the 2020 Olympic and Paralympic Games rosters. Joining U.S. Women’s National Team setter Lauren Carlini, who signed with adidas Volleyball earlier this year, are outside hitters Jordan Larson, Kim Hill and Sarah Wilhite, setter Carli Lloyd, middles Tori Dixon, Hannah Tapp and Paige Tapp, and opposite Kelly Murphy. From the U.S. Women’s Sitting Volleyball Team, outside hitter Katie...
27-Nov-2017
27-Nov-2017
Trail Blazing
The world of competitive trail running is heading off the beaten track in 2018 with the launch of a game-changing new Pro-Am race - the adidas INFINITE TRAILS World Championships. In an innovative format never seen before in the sport, 333 top-class trail running teams of three athletes will tackle a dramatic relay course consisting of three segments (25km/1900m, 57km/3400m and 37km/2000m). Crafted specifically to play to different running strengths, each segment features distinctive yet...
