25-Aug-2020
25-Aug-2020
CONFIRMED App: A New Home for Exclusive Product and Elevated Content
Throughout our history, we have maintained an unrelenting commitment to innovation. Acknowledging the constantly changing nature of today’s streetwear landscape, and seeking to create a lasting cultural impact, we are launching our new app, CONFIRMED. Building on the foundations laid in 2015 by a previous iteration of the platform and bringing in some of the adidas’ top creators, the newly launched CONFIRMED app takes a uniquely community focused approach. Created as a new hub for the brand,...
12-Aug-2020
12-Aug-2020
adidas Originals and HUMAN MADE collaborate on three classics
Human Made was founded by Nigo in 2010, serving as the primary apparel and footwear-focused venture for the visionary designer, photographer, curator and music producer. Under the Human Made banner, Nigo continues to create products that are unmistakeably his own. Human Made is both grounded in the functionality of vintage Americana and elevated by Nigo’s instinctive understanding of youth culture as it continues to evolve. Following the previous two drops this season, adidas Originals and...
26-Jan-2020
26-Jan-2020
Change Is a Team Sport
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launches Change Is a Team Sport....
