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12-Jun-2019
adidas Originals announces the reinterpreted ‘90s OZWEEGO silhouette

The OZWEEGO silhouette is a new take on a shoe whose aesthetic reflects the aggressive design of the 1990s Featuring material elements from its predecessors, the Ozweego model brings adiPRENE technology into the present The OZWEEGO shoe releases worldwide June 22nd This season, adidas Originals introduces the OZWEEGO silhouette for today. Exemplifying the aesthetic that typifies the aggressive design language of the ‘90s, adidas Originals has created a new interpretation, evolved and...

06-Jun-2019
adidas Originals by Hender Scheme SS19

- For the second drop of their SS19 collection and the final installment of the collaboration, the two brands once again fuse the industrial precision of the sportswear giant to the artisanal craftsmanship of the Japanese leather specialists - The latest release features two new takes on adidas’ revolutionary ZX 4000 4D - Each pair features Hender Scheme’s trademark premium leathers, recontextualized amidst the functional fabrications and trailblazing technologies of the high-performing...

03-Jun-2019
adidas Golf Unveils Athlete Apparel for 2019 U.S. Open at Pebble Beach

Today, adidas Golf unveiled the apparel that top adidas athletes will wear at the 2019 U.S. Open at Pebble Beach. Dustin Johnson, Xander Schauffele and Sergio Garcia will be wearing various hues of red and blue in honor of the nation’s oldest major. Having finished second in both majors of 2019, The world No. 2 and 2016 U.S. Open champion Dustin Johnson will be wearing a blend of patriotic colors throughout his return to Pebble Beach. Polos will feature varying red and blue colorways, but DJ...

29-Apr-2019
adidas & Premier Lacrosse League Unveil Uniforms for Inaugural Season

Coming off the historic multi-year partnership announcement earlier this month, adidas and the Premier Lacrosse League (PLL) today unveiled the official uniforms for the 2019 inaugural season. The new looks will make their on-field debut June 1 and 2 when the best lacrosse players on the planet take the field at Gillette Stadium in Foxborough, Mass. As the signature element of the new partnership, the PLL adidas Lacrosse jerseys are engineered for elite performance and set the tone for the...

26-Apr-2019
adidas Consortium x NYC'S Alife team up to release Nizza-Hi Silhoutte

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. This season, Alife , a long-term member of the adidas...

10-Apr-2019
adidas Originals X BAPE X NBHD collaborate to release POD 3.1 + NMD STLT

A Bathing Ape (BAPE) and Neighborhood (NBHD) have been pioneers in the Tokyo streetwear scene since 1993 and 1994 respectively. Their continuously evolving but instantly-recognizable designs have resulted in some of the most enduring apparel and footwear styles of the past three decades. This season, the two brands team up with adidas Originals on two of the most popular contemporary footwear styles from the sportswear brand’s lifestyle offering, the POD 3.1 and the NMD STLT. The POD3.1...

10-Apr-2019
adidas & Premier Lacrosse League (PLL) announce groundbreaking partnership

The Premier Lacrosse League (PLL) announced today a historic multi-year partnership in which adidas will become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. “adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with...

05-Apr-2019
adidas Originals and Pharrell Williams release multi-color Boost You Wear LVL

Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest...

29-Mar-2019
adidas introduces the 2019 adizero & icon "Charged Up” cleats for opening day

MLB’s top players are 100% charged up and ready for Opening Day. To match the excitement, anticipation and energy for the start of the new season, adidas Baseball today introduces the “Charged Up” Collection, featuring the 2019 adizero Afterburner 6 and Icon V cleats. With inspiration taken from the innovation, craftsmanship and exceptional materials found in new tech devices, adidas created a new generation of sneaker cleats for the ultimate fit, feel and fastest performance. Like the clean...

27-Mar-2019
adidas Golf prepares athletes for the year’s first major

CARLSBAD, Calif. (March 27, 2019) – As winter gives way to spring, the calendar finally turns to April, signifying we’ve arrived at the first major of the 2019 season. Today, adidas Golf unveiled the performance apparel prepared for Dustin Johnson, Xander Schauffele and Sergio Garcia as they seek to bring home the year’s first major. With two wins already this season, and currently the top player in the world, Dustin Johnson is looking for his second major of this career. To help him get...

19-Mar-2019
World series champion & MLB all-star Alex Bregman of the Houston Astros joins adidas family

adidas today announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) shortstop Alex Bregman of the Houston Astros. A true 5-tool player from Albuquerque, N.M., Bregman will be featured in upcoming adidas brand marketing campaigns and collaborate on the creation of future adidas baseball products. “adidas is both an inspirational and aspirational brand. I love how they challenge the status quo, embrace and empower creativity, and how they live at the...

14-Mar-2019
adidas Soccer reveals signing of four-time Champions League winner Isco

adidas soccer today unveiled the latest player to sign for the brand, Francisco Román Alarcón Suárez, commonly known as Isco. The Spanish international and Real Madrid midfielder joins the prolific adidas roster of athletes. Isco joins a strong pool of La Liga talent signed with adidas including Lionel Messi, Gareth Bale, Karim Benzema and Marcelo. Known for his incredible skill with the ball and defense-splitting passes, Isco has the ability to excite crowds around the world and the trophy...

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