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14-Sep-2023
adidas Launches Adizero Adios Pro Evo 1 – The Future of Racing. At its Lightest*

Today, adidas unveils the 138g ADIZERO Adios Pro Evo 1, its lightest ever innovation-packed racing shoe. With lighter footwear comes the opportunity for greater speed. The revolutionary road-racer is the lightest racing shoe within the adidas running footwear range* - 40% lighter than any other racing supershoe it has ever created. Lighter than ever and packed with the latest technology, the industry-defining shoe is optimized to improve running economy and provide runners with greater...

24-Jan-2023
adidas Reveals Oceaunz – The Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™

The design takes visual inspiration from nature, paying homage to the vast Australasian landscape Following the successful deployment during the FIFA World Cup 2022TM, the ball which will be used on pitch during the Women´s World Cup, will also be fitted with Connected Ball Technology, a ground-breaking innovation that provides officials with precise ball data to help faster and more accurate decision-making 1% of global OCEAUNZ net sales will go to the Common Goal Movement pledged solely to...

28-Oct-2022
and wander and adidas terrex celebrate their connection to nature with their latest collab

Inspired by our essential need to connect with nature, adidas TERREX and Japanese outdoor label and wander have collaborated on a collection made to encourage more outdoor adventures, everywhere With a shared vision of a more welcoming and creative outdoors, the adidas TERREX x and wander collection blurs the boundaries between city wandering and wild exploring Combining bold, contemporary aesthetics with functionality, the collection features the TERREX Free Hiker 2 and wander Hiking Shoes,...

12-Oct-2022
United by Passion, Determination and Focus - Petra Vlhová and Alice Robinson Join Mikaela Shiffrin as New adidas Terrex Athletes

Today, adidas TERREX announces the signing of two world class alpine skiers for the upcoming winter season and beyond. Joining existing adidas TERREX athlete and 74 World Cup race winner, Mikaela Shiffrin, are Olympic Gold Medallist and 2021 World Cup champion Petra Vlhová of Slovakia, and the winner of New Zealand’s first Alpine World Cup medal in 17 years, Alice Robinson. While all three remain competitors on the slopes, they are united by their dedication to making their own impossible...

10-Oct-2022
adidas and Calm Unite to Progress Sports Performance Through Mental Wellbeing

On World Mental Health Day the two global brands are coming together for the first time Through adidas membership program ‘adiClub’, consumers can access Calm Premium The partnership will start as a pilot in the UK and the US from October 17th On World Mental Health Day adidas has announced a new partnership with Calm, the world’s leading mental health platform. The two leading brands are uniting with the ambition of progressing sports performance through supporting mental wellbeing. The..

18-Aug-2022
adidas Originals and Sean Wotherspoon team up with Hot Wheels to form a Dream team

As momentum and expectation grows around each adidas release developed by Sean Wotherspoon, followers keep their eyes fixed on their social media feeds to catch colourful glimpses of what form his next drop may take.The Los Angeles-based designer returns with another high-octane release, this time combine his love for all forms of automotive memorabilia by bringing Hot Wheels into the frame to create a race inspired collection of apparel and footwear, brought to life with a series of bold,...

15-Aug-2022
Love is Where It All Begins: adidas X Thebe Magugu Launch Tennis Collection Designed to Celebrate Culture, Heritage and Inclusivity

adidas has collaborated with South African designer Thebe Magugu to create a new Tennis performance collection, which aims to inspire the next generation of tennis players to shape the future of the game and champion diversity and inclusion in the sport The collection will be premiered on court during one of the most prominent hardcourt tournaments this summer, by inspirational adidas athletes Dana Mathewson, Felix Auger Aliassime, Daria Kasatkina, Stefanos Tsitsipas, Jessica Pegula, Garbiñe...

27-Jul-2022
To celebrate Title IX's 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all

To celebrate the 50th year of Title IX, adidas announced a series of brand initiatives and commitments aimed at creating a more equitable and inclusive future of sport. Commencing with the signing of 15 female student-athletes to name, image, and likeness (NIL) deals across seven collegiate sports, the brand is further underscoring its commitment to women and LGBTQI+ athletes in sport through an expanded partnership with Athlete Ally to grow chapter footprints on college campuses. In...

14-Jul-2022
adidas and Peloton Reflect Their Communities’ Everyday Greatness with Latest Performance and Lifestyle Wear Collection

adidas and Peloton continue to inspire their joint communities on their fitness journey with the launch of the Capable of Greatness collection. New design touches include sweeping motion graphics inspired by the body’s movement on the Peloton Bike; tights with contrast-colored legs for a unique take on an 80s color palette; design-led reflective* elements to take the workout from the studio to the outdoors; and hand-drawn Capable of Greatness calligraphy to inspire the community to celebrate...

17-Feb-2022
BRINGING TWO GREATS TOGETHER FOR A LIMITED EDITION TOUR360 22

It’s not very often we get the chance to create something special that celebrates two of the greatest athletes to ever play their respective sports: Wayne Gretzky and Dustin Johnson. This limited-edition TOUR360 22 represents a piece of each, all in our new premiere flagship model. While Wayne and Dustin are certainly more family than playing partners these days, golf is the common bond where they can be both, having teamed up in numerous pro-ams together over the past several years. There’s...

28-Jan-2022
ADIDAS X IVY PARK ANNOUNCES IVY HEART, A CAPSULE COLLECTION INSPIRED BY LOVE JUST IN TIME FOR VALENTINE’S DAY

THE CAPSULE COLLECTION GETS TO THE HEART OF THE MATTER IN REDS, PINKS AND NEUTRALS, WITH BOLD LOOKS IN INCLUSIVE SIZES AND FOOTWEAR FOR EVERYONE Herzogenaurach, Germany - January 28, 2022 - adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love, just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in...

20-Nov-2020
KARLIE KLOSS DEDICATES HER FIRST COLLECTION TO NEXT GENERATION WOMEN

For our first co-created collection with Karlie Kloss, we aimed to deliver on the performance needs of the next generation and inspire young women to harness the power of an active life. Taking inspiration from Kloss’ own background in sport and love of running, the collection offers staple pieces in a palette of collegiate colors with playful orange accents. Featuring a range of versatile activewear, from the essential high-performance workout bra and tights, to trend-inspired streetwear...

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