21-Jan-2020
21-Jan-2020
Predator 20 Mutator - Introducing New Demonskin Technology
adidas today reveals Predator 20 Mutator with DEMONSKIN, an all-new technology developed to enhance grip on the ball and maximise control. DEMONSKIN is a new breakthrough technology for adidas Football, made up of a textured spike layer on the Predator 20 Mutator upper. Informed by years of data-based research and testing, DEMONSKIN is the result of a computer algorithm being used to create an entirely new interface between boot and ball. DEMONSKIN spikes have been deliberately crafted to...
07-Mar-2019
07-Mar-2019
adidas continues push for equality in sports, increasing visibility for female athletes
Today, adidas continued its commitment to championing girls and women in sport as it moves into the second phase of the She Breaks Barriers initiative. adidas debuted a film featuring four athletes and ESPN’s Maria Taylor that calls for equal media representation for women in sport. The brand also announced a partnership with Twitter and Intersport to livestream women’s high school volleyball and soccer games on the service for the first time ever. Women in sport lack visibility - research...
