23-Mar-2023
23-Mar-2023
adidas Unveils Nature-Inspired Federation Away Kits for FIFA Women’s World Cup Australia & New Zealand 2023™
Herzogenaurach, 23rd March 2023 – Today – as proud partners to ten of the teams competing at the FIFAWomen’s World Cup Australia and New Zealand 2023™ - adidas unveils the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Costa Rica, Italy and Jamaica earlier this year and with the kits for the Philippines, still to be released in the coming months. As all eyes turn towards this year’s showpiece event, each federation...
22-Feb-2023
22-Feb-2023
Major League Soccer and adidas Announce Landmark Multi-year Partnership Extension
adidas’ Commitment to Innovation to Foster Deeper Connection with Players and Fans ahead of 2026 World Cup Major League Soccer and adidas announced today a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs and youth academies. As a founding, strategic partner of MLS, adidas remains at the core of the League’s efforts to grow its business both on- and off-field in North America and beyond. To...
24-Jan-2023
24-Jan-2023
adidas Reveals Oceaunz – The Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™
The design takes visual inspiration from nature, paying homage to the vast Australasian landscape Following the successful deployment during the FIFA World Cup 2022TM, the ball which will be used on pitch during the Women´s World Cup, will also be fitted with Connected Ball Technology, a ground-breaking innovation that provides officials with precise ball data to help faster and more accurate decision-making 1% of global OCEAUNZ net sales will go to the Common Goal Movement pledged solely to...
16-Dec-2022
16-Dec-2022
adidas and Common Goal Accelerate Change for Both Halves of Football with 1% Pledge to Projects Working Towards Gender Equal Future
Today, adidas unveils the next step in its global partnership with Common Goal – aimed at driving gender equality in football by supporting grassroots initiatives that increase access to the sport for women and girls, on and off the pitch. adidas’ commitment will see 1% of net sales of the official match balls from the FIFA World Cup Qatar 2022, Al Hilm, and Al Rihla, contributed towards Common Goal’s ‘Global Goal 5 Accelerator’; a collective project to increase female participation,...
14-Nov-2022
14-Nov-2022
When Football is Everything, Impossible is Nothing: adidas FIFA World Cup 2022™ campaign
With the FIFA World Cup Qatar 2022™ on the horizon, today adidas launches the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of football unifies players and fans across the world. The month-long campaign kicks off with The Family Reunion film, which sees icons Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy come together for a reunion like no other. Rooted in football culture,...
23-Sep-2022
23-Sep-2022
Belgian Red Devils make statement of LOVE with FIFA World Cup 2022™ away kit
Bold away kit is second chapter of partnership with Tomorrowland With excitement for the FIFA World Cup 2022 building, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present the second chapter of their unique collaboration and present the new away kit for the Belgian Red Devils. With the kit, the Belgian Red Devils and partners involved intend to make a positive, fun statement of LOVE in times of turmoil. Respecting a long history of Belgian away kits, the...
29-Aug-2022
29-Aug-2022
adidas Reveals Its Lineup of Federation Kits for the FIFA World Cup 2022™
Today, adidas reveals the Home and Away federation kits created for the national teams of Argentina, Germany, Japan, Mexico and Spain which will be worn on the world’s biggest sporting stage: the FIFA World Cup 2022™. adidas saw each federation kit as a canvas for creativity, and an opportunity to capture and express the spirit of each nation with design features influenced by key cultural touchpoints ranging from the ancient civilisations and Mixtec art of Mexico celebrated in the nation’s...
31-Mar-2022
31-Mar-2022
adidas reveals 'Al Rihla' – the new Official Match Ball of the FIFA World Cup 2022™
Today, adidas reveals Al Rihla – the Official Match Ball for the FIFA World Cup Qatar 2022™. It is the 14th successive ball adidas has created for the FIFA World Cup™ and is designed to support the highest game speeds as it travels faster in flight than any other World Cup ball. “The game is getting faster, and as it speeds up, accuracy and flight stability becomes critically important. The new design allows the ball to maintain its speed significantly higher as it journeys through the air....
