07-Mar-2019
07-Mar-2019
adidas continues push for equality in sports, increasing visibility for female athletes
Today, adidas continued its commitment to championing girls and women in sport as it moves into the second phase of the She Breaks Barriers initiative. adidas debuted a film featuring four athletes and ESPN’s Maria Taylor that calls for equal media representation for women in sport. The brand also announced a partnership with Twitter and Intersport to livestream women’s high school volleyball and soccer games on the service for the first time ever. Women in sport lack visibility - research...
