12-Oct-2022
12-Oct-2022
United by Passion, Determination and Focus - Petra Vlhová and Alice Robinson Join Mikaela Shiffrin as New adidas Terrex Athletes
Today, adidas TERREX announces the signing of two world class alpine skiers for the upcoming winter season and beyond. Joining existing adidas TERREX athlete and 74 World Cup race winner, Mikaela Shiffrin, are Olympic Gold Medallist and 2021 World Cup champion Petra Vlhová of Slovakia, and the winner of New Zealand’s first Alpine World Cup medal in 17 years, Alice Robinson. While all three remain competitors on the slopes, they are united by their dedication to making their own impossible...
03-Jan-2020
03-Jan-2020
adidas reimagines sport with the launch of its all-new women’s collection
adidas kicks off 2020 by inviting the world to reimagine sport, challenging old stereotypes and celebrating movement of all kinds. Inspired by the belief that sport has evolved, the brand's new Spring
13-Aug-2019
13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas
The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...