25-May-2020
25-May-2020
TOGETHER WE ARE STRONGER THAN EVER: SUPPORTING AND PROTECTING THE TEAM
#hometeam started out as a way to keep our community healthy, active and connected. It's a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves. Everyone from our employees and communities to our athletes and artists joined the team, sharing their own experience of how they are being creative in taking care of themselves and others. We believe there is much to be both grateful and hopeful for, as the...
14-May-2020
14-May-2020
GIVING BACK TO OUR HEROES WITH THE #HOMETEAMHERO CHALLENGE
For weeks we watched as people around us stepped up, took charge and made a difference. Now it’s our chance to give back to our heroes on the frontlines. Introducing the #HOMETEAMHERO Challenge – a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good. Running globally from May 29 – June 7 , for every hour of tracked activity, we will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO),...
13-Apr-2020
13-Apr-2020
Helping Our Healthcare Workers with 3D Printed Face Shields
In 2017, Carbon helped adidas launch the world’s first shoe with a high-performance 4D midsole, 3D printed with light and oxygen. Since then together we have been using open source collaboration to create high-performance innovative footwear. Now, we are redirecting our efforts to aid the global health crisis. adidas and Carbon had worked together to create a highly elastic, tear resistant material called Elastomeric Polyurethane. This material is typically used in adidas 4D shoe midsoles,...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....