The Lightning

05-Jun-2023
Engineered for Lightening Fast Speed – adidas Launches the X Crazylight Boot Ahead of the UEFA Champions League Final

The X Crazylight lightning fast boot is slated to make its on pitch debut at the UEFA Champions League Final in Istanbul on the feet of Argentinian superstar striker Julian Alvarez Ahead of the UEFA Champions League Final in Istanbul, adidas changes up the tempo and takes speed to a new dimension with the launch of the latest iteration of its´ X football footwear franchise: the lightning fast X Crazylight boot. Engineered for speed and displaying a striking colourway of minimalist white,...

29-Apr-2019
adidas & Premier Lacrosse League Unveil Uniforms for Inaugural Season

Coming off the historic multi-year partnership announcement earlier this month, adidas and the Premier Lacrosse League (PLL) today unveiled the official uniforms for the 2019 inaugural season. The new looks will make their on-field debut June 1 and 2 when the best lacrosse players on the planet take the field at Gillette Stadium in Foxborough, Mass. As the signature element of the new partnership, the PLL adidas Lacrosse jerseys are engineered for elite performance and set the tone for the...

25-Mar-2019
Three-time NHL® All-Star Nikita Kucherov of the Tampa Bay Lightning joins adidas

adidas today announced a multiyear partnership with three-time NHL® All-Star (2017, 2018, 2019) Nikita Kucherov of the Tampa Bay Lightning. With the new partnership, Kucherov will be featured in a variety of adidas marketing campaigns. “I grew up with the adidas brand both in sport and lifestyle,” said Kucherov. “adidas is known for making the best products for the best athletes in the world. It’s a great honor to be the newest member of the creator sports brand.“ Born in Moscow, Kucherov...

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