08-Jan-2020
08-Jan-2020
ADIDAS AND THE NHL UNVEIL SPECIAL-EDITION ADIZERO AUTHENTIC PRO JERSEYS FOR THE 2020 HONDA NHL® ALL-STAR GAME, REPRESENTING THE HOST CITY AND ALL 31 TEAMS
Portland, Ore. / New York (January 8, 2020) — adidas and the National Hockey League (NHL) today unveiled the ADIZERO Authentic Pro uniforms for the 2020 Honda NHL® All-Star Game. This year’s jerseys pioneer a revolutionary look by pulling design inspiration from the league’s 31 teams and fusing those elements with the renowned musical scene from the Game’s host city, St. Louis. The NHL’s best players will take the ice championing their team’s crest created with each team’s respective...
10-Apr-2019
10-Apr-2019
adidas & Premier Lacrosse League (PLL) announce groundbreaking partnership
The Premier Lacrosse League (PLL) announced today a historic multi-year partnership in which adidas will become the official athletic footwear and apparel brand for the league ahead of its debut season later this year. “adidas is demonstrating a powerful commitment to lacrosse - shaping our future and expanding the game’s global popularity,” says Paul Rabil, Co-Founder and Chief Strategy Officer of PLL. “This is a seismic event in the history of lacrosse. A first-of-its-kind partnership with...
08-Apr-2019
08-Apr-2019
adidas Golf is calling athletes everywhere to join them on the greatest canvas in sports
If you thought golf was a boring game, adidas wants you to take a second look. Today, adidas Golf is breaking the mold in traditional golf advertising by launching a new 60-second brand campaign video that captures the creativity behind the sport. The video – “Dear Sports” – is a call to all athletes and sports everywhere to join adidas on the course, the greatest canvas in sports. The idea behind “Dear Sports” stems from the nuances that set golf apart from any other sport: The field of...
11-Jan-2019
11-Jan-2019
adidas Soccer expands Tango League tournaments to five new U.S. cities in 2019
adidas Soccer today announced the expansion of their Tango League Qualifying tournaments to five new cities across the United States in the first half of 2019, providing a wider platform for creators everywhere to be discovered. Open to girls and boys ages 16 to 25, the adidas Tango League gives athletes with the skill, but perhaps not the platform, the opportunity to showcase their raw talent, increase their social media following, compete with other players across the globe and for a lucky...
09-Jan-2019
09-Jan-2019
adidas & NHL unveil special edition ADIZERO authentic pro Jerseys made from Parley Ocean Plastic™ for the 2019 Honda NHL® All-Star Game
adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired ADIZERO Authentic jerseys for the 2019 Honda NHL® All-Star Game – the first-ever NHL hockey jerseys featuring repurposed and upcycled materials created in partnership with Parley for the Oceans. The new special edition adidas ADIZERO Authentic Pro x Parley jerseys will be worn by the NHL’s best players exclusively for the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m....
31-Jul-2018
31-Jul-2018
adidas Golf reveals apparel for 100th PGA Championship
CARLSBAD, Calif. – (July 31, 2018) – The stage is set for the year’s final major. Players will head to the difficult Bellerive Country Club in St. Louis in hopes of raising the Wanamaker Trophy....
02-Oct-2017
02-Oct-2017
KANYE WEST and adidas announce the YEEZY CALABASAS track pant
KANYE WEST and adidas announce the release of the YEEZY CALABASAS track pant, launching in the U.S. on October 8, 2017 and globally on November 22, 2017. The track pant will be available in two color options: maroon/cheer scarlet and black/black. Constructed of double-knit nylon fabrication, the pant features ‘CALABASAS’ text and contrasting adidas 3-Stripes. The YEEZY CALABASAS track pant will be available on adidas.com/YEEZY, select adidas retail partners, and YEEZY.SUPPLY with a retail...
06-Sep-2017
06-Sep-2017
adidas Golf Unveils New TOUR360
adidas Golf’s number one shoe worn on tour is getting an upgrade. Today adidas announced a new version of the TOUR360 that will be available for consumers in the beginning of October. The new TOUR360 features innovative design improvements to give golfers the comfort they expect from adidas’ BOOST™ technology coupled with the stability they need to perform at their best. An elevated design aesthetic also provides a premium, polished look. The new TOUR360 features subtle, yet significant...
