15-Nov-2023
15-Nov-2023
adidas celebrates the love of Football with 'FUSSBALLLIEBE’ - the Official Match Ball for UEFA EURO 2024™
The FUSSBALLLIEBE Official Match Ball will be used throughout the UEFA EURO 2024TM tournament in Germany The ball’s design is inspired by the joy of football and the energy of the tournament, and has been engineered with improved deboss grooves for greater precision in play This is the first Official Match Ball produced for the UEFA European Football ChampionshipTM tournament that incorporates adidas Connected Ball Technology, enabling match officials to make accurate decisions faster The...
18-Aug-2023
18-Aug-2023
adidas and Arsenal Reimagine a Cult Classic with the Launch of Third Kit for 2023/24 Season
The new shirt reinvents an icon from the 80s - the 82/83 away shirt - with performance technologies for today’s athlete. The cannon crest and Henley crew neck of the original are given a minimalist, modern twist. Available from August 18th via adidas stores, Arsenal Direct, Arsenal stores, selected retail stores, and online at adidas.co.uk/arsenal. Today, adidas and Arsenal unveil the new third kit for the 2023/24 season, celebrating a retro style from the 1980’s. Sporting a mineral green...
10-Aug-2023
10-Aug-2023
adidas and Real Madrid Celebrate Iconic Crest and Hallowed Nights with Bold New Third Kit
The bold black colourway – a nod to iconic performances – is updated with shocks of yellow in honour of the crown that features on the club’s crest This season’s third kit is designed at the intersection of streetwear aesthetic and innovative performance technologies Available from August 10th via adidas stores, Real Madrid stores, wholesalers and online at adidas Real Madrid kits Herzogenaurach, August 10, 2023 – Today, adidas unveils the Real Madrid third kit for the 2023/24 season, that...
20-Jun-2023
20-Jun-2023
adidas Unveils Most Complete and Technical Kit Bag for Women Ahead of the FIFA Women’s World Cup 2023™
Today, adidas presents its biggest ever women’s football kit bag, working with athletes to deliver a series of women’s specific innovations, a catalogue of firsts, along with a roster of ten federations at the upcoming Women´s World Cup 2023. From sport bra engineering to in-kit period support, adidas has partnered with experts in the field to deliver best in class product solutions and services to support its players through every jump, tackle, pass and strike this summer. Breasts can...
01-Jun-2023
01-Jun-2023
adidas Save a Seat for Next Generation Fans and Players at the UEFA Women's Champions League Final
Today, adidas unveils CHAMPION THE GIRLS – a dedicated space for young girls to experience the unrivalled euphoria of watching the UEFA Women’s Champion League. The collaborative programme reserves a block of seats for young girls - and their accompanying role models - to experience a European football club final, perhaps for the very first time. This seeks to set the stage for lifelong connections to the sport and help ignite a flame in the next generation of the women’s game. Building on...
23-Mar-2023
23-Mar-2023
adidas Unveils Nature-Inspired Federation Away Kits for FIFA Women’s World Cup Australia & New Zealand 2023™
Herzogenaurach, 23rd March 2023 – Today – as proud partners to ten of the teams competing at the FIFAWomen’s World Cup Australia and New Zealand 2023™ - adidas unveils the away kits for Argentina, Colombia, Germany, Japan, Spain, and Sweden, having already unveiled the eye-catching designs for Costa Rica, Italy and Jamaica earlier this year and with the kits for the Philippines, still to be released in the coming months. As all eyes turn towards this year’s showpiece event, each federation...
15-Mar-2023
15-Mar-2023
adidas Launches the Parley Pack – Its First Football Boot Pack Designed to Help Reduce Plastic Waste
Today adidas proudly launches the adidas Football x Parley Boot Pack [INSERT MARKET LINK FROM SEO TEAM. SEE IN APPENDIX BELOW] – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises - Predator Accuracy, X Speedportal and...
07-Jul-2022
07-Jul-2022
adidas Reveal Murals Celebrating Stars of UEFA Women’s EURO 2022™ as the Record-Breaking Tournament kicks off
This morning, adidas reveals four murals celebrating stars of UEFA Women's EURO 2022™, hours before the biggest European women’s sport event in history kicks off. Created in collaboration with female artists from the UK and revealed in four London locations, the murals celebrate the personal goals and achievements of Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard. Each mural features a design that visualises the player’s story, framed by their goals. The murals are part of...
17-May-2022
17-May-2022
adidas and UEFA Unite to Create Lasting Legacy for Grassroots Players at UEFA Women’s Champions League Final
A unique Official Match Ball, the creation of a community pitch to provide a home for local change-makers, and a grassroots tournament in the heart of the city combine to deliver lasting impact fuelled by the energy of the UWCL final The activation is the latest part of adidas’s biggest-ever commitment to support women athletes as a major year for sport unfolds As official partner of UEFA Women’s Champions League (UWCL), adidas is setting the stage for new possibilities for grassroots...
13-May-2022
13-May-2022
adidas and Juventus Reveal 2022/23 Home Jersey, bringing The Magic Of Allianz Stadium to the world
Today, adidas reveals the Juventus home jersey for the 2022/23 season. Continuing its legacy of constant reinvention, the classic black and white stripes are reimagined with a new graphic element to represent the magic of Allianz stadium. Since the team’s move to the stadium in 2011, fans have enjoyed countless moments of magic at the venue. For this season, in a new dynamic interpretation of the club’s identity, the jersey draws inspiration from the five triangles of the star as symbol of...
10-Jun-2020
10-Jun-2020
launching new FC Bayern Munich 2020/21 home jersey – a classic look for the record-breaking German club
Traditional club colors of red and white are complimented by fresh design details for a distinctly modern look Special details include “Mia San Mia” lettering on the neck and stripe details worked into the fabric The new kit will debut on-pitch this evening, and will be available exclusively at adidas.com/football and FCbayern.com/shop/en from today adidas and FC Bayern Munich today present the new 2020/21 season home kit for the reigning German champions. The jersey is designed in classic...
