21-Aug-2021
21-Aug-2021
SHAUNAE MILLER & MAICEL UIBO ON PUSHING THROUGH AND SUPPORTING EACH OTHER
Through our “In Their Words” series, we have been sitting down with athletes that are leading their sports, to discuss the emotions they’ve been having in moments before and after the spotlight. In this piece, married Olympians, Runner Shaunae-Miller Uibo and Decathlete Maicel Uibo, talk through training together and supporting each other, as well as how the pandemic has affected their routines. Last year was an unusual and challenging one for many athletes and people, how has your...
13-Jun-2019
13-Jun-2019
adidas introduces the 2019 adizero 8.0 “Cookies 'N Cream” football cleats
adidas Football today unveiled the special edition “Cookies 'N Cream” pack, featuring the 2019 adizero 8.0 football cleats. Packed with flavor, the adidas adizero 8.0 “Cookies 'N Cream” pack was inspired by one of America's favorite desserts and features an all-new colorway that mirrors the beloved mix of cookies and ice cream. The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and...
16-Apr-2019
16-Apr-2019
adidas Originals draws thousands to sport club for weekend one
(Indio, CA)— adidas Originals united the best in sports and culture with adidas Sport Club, a modern day revival of Adi Dassler’s original Sport Hotel. The hub was the premier destination over the weekend congregating top athletes and creators in the spirit of collaboration and community elevation. Taking up residence at the opulent Zenyara Estate in the Coachella Valley, adidas Sport Club represented the brand’s Creators Unite mentality, bridging the diverse worlds of sport and culture...
18-Mar-2019
18-Mar-2019
adidas Introduces the Special Edition adizero 8.0 “Snow Cone” Pack
PORTLAND, Ore. (March 18, 2019) – adidas Football today introduced the special edition “Snow Cone” pack, featuring the 2019 adizero 8.0 football cleats. Fast with flavor, the adidas adizero 8.0 “Snow Cone” pack was inspired by childhood memories and the vivid colors that make up the vast variety of flavors from snow cone stands and trucks across the nation. Centered around a central flavor profile, each cleat blends the pantone color chart to create a unique look for each of the special...
27-Feb-2019
27-Feb-2019
adidas announces multi-year partnerships with top NFL prospects
adidas Football Introduces the 2019 adizero 40 and adizero 8.0 PK Cleats The top prospects for the 2019 NFL Draft are taking over Indianapolis, Ind. this week and today adidas announced new multi-year partnerships with Marquise Brown, WR from Oklahoma and Hakeem Butler, WR from Iowa State. Marquise “Hollywood” Brown was a first-team All-American and first-team All-Big-12 in in 2018, finishing the season among the nation's Top-10 in receiving yards (1,318) with 75 reception and 10 receiving...
23-Apr-2018
23-Apr-2018
adidas Football welcomes top prospects and veterans to the family
With the 2018 NFL Draft set to begin in just three days, five hours, 55 minutes and 36 seconds, adidas Football today announced new partnerships with some of the top prospects and veteran athletes in the game. Potential first round picks joining the adidas family include 2017 Hendricks (best defensive end) and Bronko Nagurski (best defender) Awards winner and first-team AP All-American (2017) defensive end Bradley Chubb from North Carolina State, two-time College Football Playoff...
20-Dec-2017
20-Dec-2017
adidas Invites the World to Create in New Global Campaign
Twenty-Five Groundbreaking adidas Icons Invite Athletes Everywhere to Stand Up and Shape the Future of Sport Culture Portland, Ore., Dec. 20, 2017 – At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them....
02-Nov-2017
02-Nov-2017
Vertical Reality
How high is too high? Outdoor enthusiasts will be transported into the shoes of professional climbers to take on one of the hardest climbs of the Bavella mountain range in Corsica, with the help of cutting-edge Virtual Reality in a new vertigo-inducing consumer experience from adidas TERREX. Blood replaces chalk stains that mark razor-thin granite edges. With each movement, climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips. Every move they take is recorded...
