PORTLAND, Ore. (October 2, 2018) – adidas today proudly announced a multiyear partnership with 2017-18 NHL All-Star Game Tournament MVP and 2017-18 Calder Trophy (Rookie of the Year) finalist, Brock Boeser of the Vancouver Canucks. With the new partnership, Boeser will be featured in a variety of adidas marketing campaigns.
“adidas really feels like a family and the brand has a ton of momentum – I just knew I had to be a part of this team and this energy and excitement,” said Boeser. “adidas Hockey is doing things different, while embracing and showcasing the passion and culture of the sport and I’m honored and excited to be joining the brand and their roster of elite hockey athletes.”
With his unique style of play and speed on the ice, the electrifying Canucks’ right winger was second among rookies with 750 points (2-61-45-21-15 with 82 games played), named NHL® Rookie of the Month for November and December, won the 2018 NHL All-Star SuperSkills Accuracy challenge and was named the 2018 NHL All-Star Game Tournament MVP.
“Brock is an MVP on and off the ice and he embodies adidas Hockey with his speed, creativity, and personality on and off the ice,” said Dan Near, Sr. Director of adidas Hockey. “If you know Brock’s story, then you know he’s a great ambassador for the game, for adidas Hockey and for the next generation of hockey creators. We are thrilled to partner with Brock and welcome him to the adidas family.”
Born and raised Burnsville, Minnesota, Boeser was selected 23rd overall in the 2015 NHL Draft™. The 21-year-old phenom played college hockey for the University of North Dakota, where he was the NCHC Rookie of the Year (2015-16) and went on to represent Team USA in the 2016 World Junior Championships, where he helped the team win a bronze medal.
Boeser joins the adidas Hockey roster that includes 3-time Stanley Cup® Champion (2009, 2016, 2017), 2-time Conn Smythe Trophy winner (2016, 2017), 2-time Olympic Gold Medalist (2010, 2014) and 3-time Ted Lindsay Award (2007, 2013, 2014), Sidney Crosby of the Pittsburgh Penguins; 2-time Art Ross Trophy (2017, 2018), 2-time Ted Lindsay Award (2017, 2018) and Hart Memorial Trophy winner (2017), Connor McDavid of Edmonton Oilers; Stanley Cup® Champion (2011) and 5-time All-Star, Tyler Seguin of the Dallas Stars; Stanley Cup® Champion (2011) and 4-time Selke Award winner, Patrice Bergeron of the Boston Bruins; Norris Trophy Winner (2013), Olympic Gold Medalist (2014) and 2-time All-Star, P.K. Subban of the Nashville Predators and Norris Trophy winner (2014), NHL Foundation Player Award winner (2015) and 5-time All-Star, Brent Burns of the San Jose Sharks and 2018 Calder Trophy (Rookie of the Year) winner, Mathew Barzal of the New York Islanders.
About adidas Hockey
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas has marketing agreements with the National Hockey League (NHL), National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).
In 2015, the NHL® and adidas announced a seven-year partnership with adidas as the authentic outfitter of on-ice uniforms and official supplier of licensed apparel and headwear. For the 2017-18 NHL season, adidas unveiled the new ADIZERO Authentic NHL jerseys for all 31 NHL teams. At the forefront of innovation, design and craftsmanship, the new ADIZERO Authentic NHL jersey takes the hockey uniform system to the next level by redefining fit, feel and lightweight construction.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year,
the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com
, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.