adidas Creates Special Edition miadidas Cleats to Celebrate Mother’s Day
Yankees’ Aaron Judge to Honor His Mom with Custom Cleats
PORTLAND, Ore., May 10, 2018 – To celebrate Mother’s Day, adidas Baseball today unveiled a fully-customizable, special edition version of the adizero Afterburner, which can be personalized through adidas’ customizable function, miadidas.
Making its on-field debut on more than 150 members of the adidas baseball family this weekend, the special edition miadidas Mother’s Day cleats are highlighted by a traditional tattoo-inspired graphic on the tongue to honor moms around the world. The emblem features a “Mom” banner wrapped around a pink heart and is set within an outline of home plate. The tattoo graphic is accented by white SPRINTSKIN upper that has been emblazoned with a pink splash fade pattern. The unique two-tone graphic pattern was inspired by the idea of sliding into a home plate that had been freshly painted pink to celebrate Mother’s Day and having paint splash onto the cleats.
To honor his mother, New York Yankees outfielder Aaron Judge partnered with adidas designers to create a custom PE version of the miadidas Mother’s Day cleats. Aaron regularly sends him mom strawberries dipped in chocolate for Mother’s Day, so his cleats feature a “Mom” banner wrapped around a chocolate-dipped strawberry on the tongue of the cleats, along with a matching sockliner with his mom’s initials, “PJ.” As an additional homage to Aaron’s mother, his cleats include custom laces donned with “THANKS MOM” as a tribute to the time his mother ran on to the field to tie his cleats for him during a tee-ball game as a kid.
The adizero Afterburner, the lightest cleat in the game, takes the baseball cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, feel and lightweight construction. With a refined shape that is sculpted to be aerodynamic and wrap around the foot in order to provide a sock-like feel, the new TECHFIT breathable, compression bootie allows for flexibility and movement through the ankle, while an articulated heel helps deliver a lockdown sensation that makes the cleat feel like an extension of the foot for multidirectional movement and control.
At the forefront of innovation, design and craftsmanship, the adizero Afterburner is engineered with a lightweight, seamless SPRINTSKIN upper with zoned support and a reinforced abrasion toecap to help provide structure for lateral movements and sprints between the bases. Additionally, a textured, stripped down heel panel is designed to keep the weight of the cleat towards the ball of the foot for maximum acceleration.
The comfortable yet durable upper sits atop a full-length LITESTRIKE EVA midsole for increased cushioning and comfort. Inspired by track spikes worn by the fastest athletes on the planet, the 2018 adizero Afterburner is powered by a PROTRAX cleat configuration to provide dynamic acceleration and traction.
The special edition, fully-customizable miadidas adizero Afterburner cleats will be available for $120 exclusively at adidas.com. For more information and images of the newest iteration of the adizero baseball cleat, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasBaseball and https://www.facebook.com/adidasbaseball #teamadidas.
Paul MurphyFootball, Baseball, Hockey PRUnited Statespaul.firstname.lastname@example.org