“Reimagining is very important – to look at your past for inspiration, but never hold it there.”
Nic Galway, Senior Vice President of Global Design, adidas Originals
Following the release of the new P.O.D. System series, adidas Originals presents a short documentary film exploring the inspiration behind the new footwear silhouette.
Through visual analysis of the shoe’s deeply-considered design, as well as interviews with the likes of adidas’ Senior Vice President of Global Design Nic Galway, Designer Lena Groneck, Senior Product Manager Maja Romeike, Senior Director of Product Till Jagla amongst others, the film tells the story of the Originals design team’s journey into the expansive adidas archive in search of inspiration behind the P.O.D System.
Driven by a pursuit of what Galway describes as “the unusual or the forgotten”, the team’s discovery of an EQT Cushion 2 silhouette from 1995, characterized by a distinctive split-sole design bridged by an enlarged Torsion™ inspired unit, marks the genesis of the design process which would lead to the reimagination of the Point of Deflection System, or P.O.D. System. In turn this resulted in the creation of the P.O.D. S3.1 silhouette.
The documentary takes the viewer on a visual journey offering candid insight into the deconstructive process of creating the P.O.D. System, quite literally taking apart old shoe designs and reassembling them into new and unexpected configurations. The result is a film that demystifies the complexities of the P.O.D. System into a clear and understandable context. Ultimately, the philosophy underpinning the P.O.D. System is one best summarized by Galway himself: “We have this great past, and we have this amazing future. And P.O.D. System is really about connecting that past with the future.”