latest news

  • Karlie Kloss announced as the face of adidas by Stella McCartney

    - Athlete and supermodel set to launch the Fall/Winter 2016 Collection campaign - - New campaign showcases a collection fusing cutting-edge technology and style to inspire and empower today’s...

  • Terms and conditions for Brazuca World Cup experience promotion

    Please read these terms and conditions (Terms) carefully. The Terms contain important information. By participating in this promotion, each participant declares to agree to the applicability of the

  • Terms and conditions for Brazuca #FF and RT promotion

    Please read these terms and conditions (Terms) carefully. The Terms contain important information. By participating in this promotion, each participant declares to agree to the applicability of the

  • adidas and FIFA Extend Partnership Until 2030

    One of the longest and most successful partnerships in modern sports marketing history will continue. Today, FIFA and adidas formally announced an extension of their long-term partnership agreement...

  • adidas welcomes new NZRU partner

    adidas is pleased to welcome AIG as a new partner of the New Zealand Rugby Union and the All Blacks. “This relationship will bring a further significant financial boost to New Zealand rugby,”...

  • adidas Group reinforces confidence in Route 2015 targets

    At an investor event at the TaylorMade-adidas Golf Headquarters in Carlsbad, California, Herbert Hainer, adidas Group CEO, confirmed and reinforced the adidas Group's long-term financial targets

  • adidas Breaks Own Sales Record in Football

    "adidas can already be sure of defending its title as the most successful football brand in Europe and the world. adidas is leading the way at the UEFA EURO 2012(TM) in every respect

  • adidas Group Releases Full Year 2011 Results

    Earlier today, the adidas Group released its 2011 Full Year Results. In 2011, the adidas Group commenced its five-year strategic business plan Route 2015. With currency-neutral sales growth of 13%,

  • adidas Group launches blog to provide company insights

    Today, the adidas Group launched its official corporate blog: http://blog.adidas-group.com. The overall objective of the adidas Group blog is to paint a personal and authentic picture of the company b

  • adidas Group Publishes Q3 2011 Results - New Video Available

    Earlier today, the adidas Group released its Nine Months 2011 Results. During this period, Group sales increased 14% on a currency-neutral basis and net income reached a new record level of EUR 652 m

  • adidas acquires Outdoor specialist Five Ten

    The adidas Group today announced that it has signed a share purchase agreement to acquire Five Ten, a leading performance brand in outdoor action sports. The adidas Group intends to purchase the entir

  • adidas Group Publishes 2011 Q1 Results

    "We are off to a powerful start in 2011 with record first quarter results," commented Herbert Hainer, adidas Group CEO, at the occasion of today's First Quarter Results announcement.