• 24-JUL-2015

adidas Originals by Pharrell Williams – Supershell – Sculpted Collection

adidas Originals by Pharrell Williams - Supershell

After the success of Supercolor, a concept that captured the attention of the world, Pharrell Williams returns with Supershell. Once again transforming the iconic Superstar model, Pharrell has collaborated with friends and creatives from around the world to bring a new chapter of the Superstar to life. This season, NYC contemporary artist Todd James, acclaimed Iraqi-British architect Zaha Hadid and Japanese contemporary artist Mr., each apply their unique creative vision to the Superstar’s Shelltoe with the Sculpted Collection.

Joining the Artwork Collection unveiled earlier this week, the release sees the artists channel their artworks into specially-molded 3D Shelltoe designs, a first for the Superstar silhouette. The series is then completed by two of Pharrell’s own personal designs, which speak of his interest in the concept of relativity.

From a shoe that spans art and culture to a platform for expression itself, the Supershell Sculpted Collection brings the Superstar to its ultimate artistic mode. With designs offered in monochrome black and white colourways, the collection is also completely interchangeable, presenting countless opportunities to mix and match individual shoes to create the perfect personal expression.


*IMPORTANT NOTE TO EDITORS: Please ensure any use of assets including the work of Mr. is accompanied with the following text as a credit: Artwork by Mr. ©Mr./Kaikai Kiki Co., Ltd. All Rights Reserved.


  • Melanie Cammalleri
    Category Brand Planner