On the Eve of Messi’s Final FIFA World Cup™, adidas Shows Fans That When it Comes to the Greatest of all Time, Impossible is Nothing
- 18-NOV-2022
As the G.O.A.T is set to enter the World Cup stage for the final time, today adidas shares The Impossible Rondo with fans – a celebration of Lionel Messi’s World Cup career over the years.
Combining real footage of the Argentinian forward from 2006, 2010, 2014 and 2018, adidas makes the impossible, possible with a one-of-a-kind Messi vs Messi rondo warm up. Created using the latest in artificial intelligence and VFX, the film showcases the last 18 years of the world’s greatest player, celebrating his achievements in an unexpected way.
Complete with his haircuts, Argentina shirts and adidas boots across the previous five tournaments, historical and present-day footage of Messi was used to produce the different, de-aged versions of him. This was then applied to body doubles to allow the ‘impossible’ warm-up to come to life.
Having already shared The Family Reunion film and The Impossible Rondo with fans, adidas will continue to celebrate its global football family throughout the tournament with iconic player moments, global social media activations and the creation of the 'Al Rihla Arena' - an official adidas fan zone on-the-ground in Qatar.
