Olympic superstars launch new adidas women's workout collection
Launched this month, the new range is perfect motivation to kick start the New Year fitness season in style. The ultimate fusion of performance and fashion, the collection sets the athletic tone for the season offering distinctive outfits for all training and running.
The Spring Summer 14 season sees the adidas cross category, multi-purpose workout collection increase to seven key pieces, combining high performance technology with on-trend prints, bold colour blocking and new fabric mixes. The perfectly engineered pieces use adidas Climalite and Climacool technologies to enable range of movement alongside breathability and cooling properties.
The seven key items - Supernova Racer Bra, Techfit Tank, Prime Tee, Prime Hoody, M10 Short, Techfit Capri and Ultra Tight - allow the flexibility to adapt looks to suit individual workouts, providing the ultimate capsule training wardrobe whatever the performance level.
Collection available from January, 2014 onwww.adidas.co.uk/workout
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Ben GoldhagenFootball and Team Sports PRUnited KingdomBen.Goldhagen@adidas.com020 7670 2754