adidas Pharrell Williams `Tennis Pack II'
The campaign debuts with imagery focusing on product from the collection's second, tennis-inspired delivery. Throughout, groups of people are seen from above, uniting in a field of green to form an equal sign, the ultimate symbol signifying togetherness, acceptance and strength. Each 'part' of the larger 'whole' to come, is a unique, distinct individual. Yet, once together, they form a stronger unit, one that communicates optimism and hope. The result is the absolute, visual expression of equality, conveying a synergy that can only be found through true connection.
The second delivery of the 'Tennis Pack'—highlighted by the hopeful, McGinley-captured campaign art—features three Superstar Track Jackets, this time offered in a sumptuous, satin cloth. Rounding out the assortment is a playful take on the Stan Smith sneaker's sport performance roots, introducing the iconic silhouette in some of the same, brightly-colored felts from which tennis balls are constructed. The satin track jackets are offered in these same, spirited hues of bright orange, fluorescent yellow/green and solid white, all of which reinforce the hopeful, optimism conveyed throughout the collection's campaign art.
Arriving in-stores starting on October 31st, prices range from 120€/USD for the Satin Superstar Track Jacket and 120€/USD for the Stan Smith sneakers. Participating retailers include adidas Originals Stores, select specialty boutiques worldwide and online, at
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Leila FataarSenior Global PR ManagerGermanyLeila.Fataar@adidas.com+49 9132 84 4512