• 09-SEP-2014

adidas Originals by Rita Ora – After Party Event

adidas Originals by Rita Ora: AFTER PARTY 1
Last night saw the official after party of the hugely anticipated launch of this year's most talked about collaboration; adidas Originals by Rita Ora. Friends, family and Ritabots alike came together to help the global icon celebrate her partnership with adidas Originals at West London's Mode. Marking the achievement of a childhood goal of collaborating with the brand with the three stripes, Rita and friends danced the night away to music provided by DJs Moxie, Many Norte and Lee Rous.

Guests including Rita Ora, Daisy Lowe, Nick Grimshaw, Jessie Ware, Henry Holland, Professor Green, and Nicola Roberts came out to show their support for the unveiling of the superstar's exciting new fashion venture earlier in the evening at the brand new adidas Originals London Flagship Store. The iconic queen of fashion was surrounded by her loyal Ritabots as the wait for the biggest drop of year came to an end - adidas Originals finally unleashed its Rita Ora edit. Delivering adidas Originals a new womenswear line, the debut FW14 adidas Originals by Rita Ora collaboration sees the global style and sportswear brand hook up with an award-winning pioneer of stage and style.

Known as much for her fearless take on fashion, as for her head turning musical collaborations, Rita Ora brings her energy and original spirit to every piece in the collection. FW14 launches five capsule collections dropping; 21st August saw the 'Black' collection; 4th September for 'Pastel' and 'Color Block Pack'; and 1st November for 'Spray' and 'Roses'. The first collection, Black, is based on Rita's London look – and each collection that follows take inspiration from very personal experiences and aspects of the global superstar's life.

Rita says: "The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I'm really proud of the collection and beyond excited for my fans to get their hands on it!"

Instore: The Black Pack, Pastel Pack and Colour Block Packs are in store now.