Manchester, 29th July 2016 - adidas has today launched the new Manchester United third kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath LYR Football Club.
The new kit pays homage to the club’s illustrious history in which it rose from humble beginnings as a local railway workers’ team to become the biggest and best known football club in the world. The transformation from their humble beginnings to the globally renowned “Red Devils” is represented through each of the new 2016/17 kits.
The white kit with black accents takes inspiration from the City of Manchester’s Coat of Arms which features a worker bee, a symbol of the city’s history as a leading-light at the forefront of the UK’s industrial heritage. adidas has incorporated this symbolism into the new design as a Badge of Honour to demonstrate that, through hard work, a ‘never say die’ attitude and audacious football, Manchester United have evolved to become pioneers of the international football game. In continuously striving for greatness and success, Manchester United have become the world‘s best supported football club.
Alongside the replica jersey, there is also an authentic shirt available - as worn by the players -, a long-sleeved version and shirts specifically for children and women.
The kit will be worn in the club’s first way game of the season against Bournemouth on Sunday 14th August.
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