ADIDAS RUNNING AND MARC TER STEGEN UNVEIL THE LIMITED EDITION ULTRABOOST PARLEY
- FC Barcelona goalkeeper and German national team player Marc ter Stegen joins the movement to help raise awareness and create change to fight plastic pollution
- High performance with a higher purpose, every pair of UltraBOOST Parley andUltraBOOST X Parley repurposes approximately 11 plastic bottles intercepted before they have the chance to enter the ocean
- Featuring an 85% Parley Ocean PlasticTM Primeknit upper, the silhouettes spin the problem of marine plastic pollution into a progress
- Inspired by the colors of the urban harbor, the male and female drop is available on April 16 instore and online
awareness for the threat of marine plastic pollution.
Inspired by the dark blues and greens of the urban harbor, the UltraBOOST Parley and UltraBOOSTX Parley silhouettes fuse performance-oriented footwear technology with progressive ecoinnovation. Demonstrating adidas’ and Parley‘s commitment to implementing Parley AIR (Avoid,Intercept, Redesign) and tackling marine plastic pollution one step at a time, every pair of the limited collection prevents approximately 11 plastic bottles from the possibility of entering the oceans.
Cyrill Gutsch, Parley founder added: “Parley was created to accelerate a process of change in people’s approach to protecting our planet. I love working with passionate athletes like Marc who fall in love with the oceans and inspire their community to find creative solutions to bring awareness to their fragility and protect their future.”
The UltraBOOST and UltraBOOST X have a MRRP of €200 and will be available in limited numbersonline and instore from April 16, 2018. To find out more, please visit: adidas.com/Parley. Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #UltraBOOST #adidasParley.
press release download
Michelle KeitelPublic Relations & Social Media RunningGermanyMichelle.Keitel@adidas.com+49 160 8476979
Laura BaumSenior Manager PR - Social RunningGermanyLaura.Baum@adidas.com+49 9132 84 75508+49 0151-64964219