Welcome to Project Harden: The Next Wave of adidas Basketball
Since beginning the partnership last fall, adidas and James have worked hand in hand to create the next wave of basketball style on and off the court.
The first chapter of Project Harden is a glimpse into this co-creation process through the world of virtual reality that allows fans to hear directly from James and catch a sneak peek at the future.
Stay tuned to @ProjectHarden and @adidasHoops for the latest on what adidas and James create and watch for @ProjectHarden to arrive at select cities this Summer.
Madeline Breskinadidas PR Manager - BasketballUnited Statesmadeline.firstname.lastname@example.org