• 26-JUN-2013

adizero f50 Messi football boot

adidas today announced the launch of the next generation of the adizero f50 Messi football boots. The next iteration of Messi's f50 boots feature the new, bright TURBO / BLAST PURPLE / WHITE colourway, inspired by the way the Argentine plays, lighting up every pitch he graces.

This new boot represents a new generation in the Messi range and will worn by Leo Messi, the world's best player, on Saturday June 29th during the 'Messi and Friends' tour. The new colourway of the boots is inspired by the way Messi plays at the 'speed of light'.

The new TURBO / BLAST PURPLE / WHITE colourway will stand out on the pitch as much as the legendary Argentine forward and, on recent form, are sure to clock up goal after goal on the scoresheet.

The new adizero™ f50 combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. At only 165g, the adizero™ f50 is one of the lightest shoes on the market.

There are also a range of exciting online experiences as well as social media interactions and giveaways coming up. Fans will, once again, be afforded unprecedented access to the player through his exclusive range. His supporters can look forward to more details being announced on exactly how they can get involved in the near future.

To join the conversation fans can join Team Messi at facebook.com/teammessi or on Twitter @TeamMessi.

For further information please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.