adidas News Site | Press Resources for all Brands, Sports and Innovations : Nora Vasconcellos

Nora’s aura is infectious, creative, and free, and while she’s led the podium in several global skateboarding competitions, her rise has been predicated on personality and her flair for design which has been fostered by her involvement with adidas. As adidas Skateboarding’s first female rider, Nora Vasconcellos has quickly become an icon and inspiration to all genders. Born in Pembroke, Massachusetts in 1992, Nora was gifted her first skateboard on Christmas in 1997 and immediately felt connected to its culture, heading to local parks often accompanied by her parents who fostered her drive. Though she found success via the contest circuit, Nora felt stagnant in her sleepy coastal town and made a pivotal move.

After a 71-hour coast-to-coast train ride in 2012, Nora arrived in Southern California but the transition wasn’t fluid. She battled anxiety, injuries, and ailments before taking a job at Welcome Skateboards, ultimately leaving Hoopa for the brand. The switch was flipped and Nora won a World Championship, the Transworld Skateboarding Readers Choice Female Award, and turned pro for Welcome. After officially joining the adidas Skateboarding program in 2016 she also appeared on Thrasher Magazine’s “King of the Road” television show on Viceland, released several web edits, appeared in Welcome’s Fetish (2017) and Seance (2019) videos, while also taking on several art-focused projects.

Along with a steady stream of video footage and contest appearances, Nora’s turned her passion for art and illustration into a facet of her output, contributing to signature colorways for adidas Skateboarding’s Matchcourt RX and 3MC both featuring her illustrative work. She was the subject of a documentary produced by adidas Skateboarding in 2017 titled Nora that chronicled her journey and growing impact in skating. In a pioneering move, adidas and Nora offered the first all gender clothing and sneaker capsule in 2019 cast in a unique pastel color palette that’s become her visual signature. Instantly embraced by skateboarding for its striking design

and progressive nature, Nora’s capsule included color-blocked pastel polo shirts, a pair of lavender chino pants, an insulated yellow fleece, and a hand-painted,

watercolor T-shirt that takes its inspiration from her love of florals. With a confident blend of style and imagination, Nora is a leading force in skateboarding’s future and establishing the presence and poise of women’s skateboarding.

Nora’s aura is infectious, creative, and free, and while she’s led the podium in several global skateboarding competitions, her rise has been predicated on personality and her flair for design which has been fostered by her involvement with adidas. As adidas Skateboarding’s first female rider, Nora Vasconcellos has quickly become an icon and inspiration to all genders. Born in Pembroke, Massachusetts in 1992, Nora was gifted her first skateboard on Christmas in 1997 and immediately felt connected to its culture, heading to local parks often accompanied by her parents who fostered her drive. Though she found success via the contest circuit, Nora felt stagnant in her sleepy coastal town and made a pivotal move.

After a 71-hour coast-to-coast train ride in 2012, Nora arrived in Southern California but the transition wasn’t fluid. She battled anxiety, injuries, and ailments before taking a job at Welcome Skateboards, ultimately leaving Hoopa for the brand. The switch was flipped and Nora won a World Championship, the Transworld Skateboarding Readers Choice Female Award, and turned pro for Welcome. After officially joining the adidas Skateboarding program in 2016 she also appeared on Thrasher Magazine’s “King of the Road” television show on Viceland, released several web edits, appeared in Welcome’s Fetish (2017) and Seance (2019) videos, while also taking on several art-focused projects.

Along with a steady stream of video footage and contest appearances, Nora’s turned her passion for art and illustration into a facet of her output, contributing to signature colorways for adidas Skateboarding’s Matchcourt RX and 3MC both featuring her illustrative work. She was the subject of a documentary produced by adidas Skateboarding in 2017 titled Nora that chronicled her journey and growing impact in skating. In a pioneering move, adidas and Nora offered the first all gender clothing and sneaker capsule in 2019 cast in a unique pastel color palette that’s become her visual signature. Instantly embraced by skateboarding for its striking design

and progressive nature, Nora’s capsule included color-blocked pastel polo shirts, a pair of lavender chino pants, an insulated yellow fleece, and a hand-painted,

watercolor T-shirt that takes its inspiration from her love of florals. With a confident blend of style and imagination, Nora is a leading force in skateboarding’s future and establishing the presence and poise of women’s skateboarding.

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