- adidas opens two flagship stores in iconic Los Angeles locations: West Hollywood’s 8428 Melrose and Originals Downtown Los Angeles.
- Both stores merge cutting-edge design with adidas’ commitment to creativity, sustainability and community engagement.
- The stores feature exclusive collections, immersive shopping experiences and serve as cultural hubs for local events and collaborations.
adidas proudly announces the grand openings of two flagship stores that redefine the brand’s connection with Los Angeles: the 8428 Melrose store in West Hollywood and Originals Downtown Los Angeles (DTLA) store. These new locations represent adidas' commitment to blending sport, fashion and culture, while setting new standards in retail innovation and community engagement.
A Bold Move in a Global City: Both the Melrose and Originals DTLA stores bring a unique retail experience designed to cater to the dynamic energy of Los Angeles, a city that will be at the forefront of the world stage of massive global sporting and cultural events. These stores are set to serve not only as retail hubs but also as cultural beacons, connecting Los Angeles residents to adidas' vision of creativity, inclusion and sustainability.
Innovative Design Meets Community-Centric Experiences: At the heart of West Hollywood, the 8428 Melrose store offers an expansive yet intimate 5,390 square-foot space. Designed by adidas’ in-house creative team, the store is a fusion of sleek, minimalist design with the energy of Los Angeles. Visitors will encounter a unique shopping environment featuring coveted collections like Y-3, Stella McCartney, and adidas Originals, alongside performance products tailored to the tastes of local customers. With its innovative layout, including two distinct rooms and The Lab - which spotlights the brand’s stories and collaborations - the Melrose store represents the future of retail experiences.
In contrast, Originals DTLA serves as a tribute to the city's roots while pushing forward with cutting-edge design. Spanning two levels, it will function as a community hub, hosting workshops, events, and collaborations with local artists, reflecting adidas’ deep ties to the creative heartbeat of Los Angeles. The new store honors its heritage with a stunning architectural revival, blending raw historical elements with bold use of adidas’ iconic blue and distinctive branding. A refined material palette provides a clean backdrop for curated products and dynamic displays to engage and excite its customers.
“Los Angeles is a center for culture and a global destination for sports, arts, and entertainment. The city inspires our brand to innovate and create products that connect with the diverse lifestyles of our consumers,” said President adidas North America John Miller. “The new flagship stores reflect our deep commitment to the city and its dynamic communities, blending creativity, performance, and sustainability to offer products and experiences that resonate with the culture of Los Angeles.”
The openings of these stores reinforce adidas’ mission to elevate retail, foster inclusivity and engage with the diverse communities that call Los Angeles home. As part of this long-term commitment, adidas is actively developing connections with the city’s diverse communities by building a new creative division within adidas Originals called ‘OG L.A.’ This new team reflects adidas' dedication to nurturing local talent while highlighting those who are contributing to the city’s unique sports and lifestyle culture. OG L.A. will also feature prominently on product hang tags and FTW laces, setting the stage for the brand’s deeper connection to the local market. As Los Angeles continues to evolve, so will adidas’ role in supporting local talent, creativity and culture.
For more information about the grand openings and upcoming events, visit adidas.com or follow @adidasLA on social media.
The Melrose store opened its doors on August 11, 2024, and is located at 8428 Melrose Ave, West Hollywood, CA 90069; Originals DTLA store opened its doors on September 12, 2024, and is located at 761 S. Broadway, Los Angeles, CA 90014.