United by a shared vision to the ever-changing edge of contemporary style, adidas Originals and Miaou have come together to present their inaugural collaborative collection channeling motorsports rooted in femininity and the iconicness of California.
The campaign features Gabbriette, Devon Lee Carlson, and founder Alexia Elkaim as they traverse a Californian desert landscape in a car, highlighting Miaou’s irreverently playful spirit.
Founded in 2016 by Alexia Elkaim, in nearly a decade of existence, Miaou has emerged as a key force shaping the future of the womenswear industry. With a distinctly feminine approach to design at its core, the brand continually reimagines and reinvents vintage styles and aesthetics for a contemporary audience, while simultaneously cultivating a fervent community around the world. Today, Miaou operates as a conduit between collaborators, muses, and friends, showing up at key cultural moments with the goal of inspiring and being inspired by the network Elkaim has built.
Embodying the defiant attitude of automotive culture, the footwear offering consists of two unique silhouettes – the Miaou Boot and the Mei Elite Miaou. Adding dramatic height to the low profile look, the Miaou Boot takes adidas’ Taekwondo tooling and reimagines it with a high cut mesh body with leather Three Stripes and a black metallic “M” branded zip pull. The Mei Elite Miaou, meanwhile, features a silver satin upper with contrasting yellow stripes and embroidered “M” branding on the tongue.
The collection also boasts a suite of apparel and accessories, inspired by motorsport, reimagined for a new context. First, a black jacket with an asymmetric two way zipper is complemented by a black dress with navy padded sleeves. Next, staying true to the brand’s aesthetic, a three piece matching set comprises a corset style track top, track pants, and a base layer. Finally, the collection is completed by a yellow bag with contrasting navy branded details.
Arriving on November 11th, the first adidas Originals x Miaou collection is available on adidas.com, Confirmed, and through select retailers.
About adidas Originals
Inspired by the rich sporting heritage of adidas - one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel - adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on the courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Miaou
Founded in 2016 by Alexia Elkaim, Miaou began with a single pair of jeans, marked by its now-signature grommets, and quickly expanded into matching sets and corsets that helped reintroduce these silhouettes to the womenswear market.
Rooted in the pursuit of the perfect fit and a distinctly feminine sensibility, Miaou reimagines vintage forms through custom prints, mesh, vegan leather, and cotton twill—pieces designed to celebrate individuality and ease.
Today, nearly a decade later, Miaou continues to shape culture with collections and collaborations that embody both timelessness and a defiant sense of now.