adidas Originals Remixes an Icon with the Launch of the Superstar XLG Silhouette

First launched over 50 years ago, since its introduction in 1969, the adidas Superstar has become an icon in contemporary culture – continually serving as a platform for trailblazing creative figures. Fast forward over half a century, and the Trefoil is back to present a refreshed take on the ultimate classic. Designed to allow the next generation of game changers to move at the speed of culture, the Superstar XLG is a bold new canvas for self-expression and a tool to break free from stylistic conventions.

The original, remixed, the updated take on the classic Superstar sneaker stays true to the silhouette’s DNA, while recontextualizing it for a new era. Designed with a bold, high-rise look, the brand new Superstar XLG features a leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.

Helping to bring the refreshed silhouette to life is a dynamic campaign comprising a series of short films directed by Maria Sosa Betancor, stills captured by Javier Ruiz, and styling from Ahida Agirre. Traveling through a series of contemporary ‘cores’ – Cluttercore, Cybercore, and Streetcore – the campaign follows as a cast of creative figures finds their individual style with the Superstar XLG as their tool for optimistic self-expression.

A new take on an icon, the adidas Originals Superstar XLG launches globally on July 17^th and is available on adidas.com as well as selected retail stores.
 

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