The launch of the sneaker is accompanied by a campaign with Rafael Leão and Jords
For two decades adidas’ iconic ADIZERO running franchise has led the way with performance innovation – setting and breaking records the world over on the feet of pioneering athletes. Now, the sports brand has taken the trailblazing spirit of ADIZERO and recontextualized it for a whole new generation of lifestyle movers and shakers. Built for life in constant motion, and inspired by boundary pushing turn of the millennium design codes, the ADIZERO ARUKU is a cutting edge step into the future.
Drawing on the aesthetic codes of adidas’ 2000s runners and reimagined with the latest materials, the brand new high-stacked silhouette is built on plush SWIRLFOAM cushioning which takes the form of a bold platform midsole – offering a cloud-like feel with high energy return and a unique rocking motion. Taking cues from the lesser known ADIZERO PR sneaker, the ARUKU’s mesh upper features bold TPU overlaid shapes and patterns, uncovered from the Y2K era and reborn for today.
Spotlighting the way that game-changing multi-hyphenates Move Different, the launch of the adidas ADIZERO ARUKU silhouette is accompanied by a dynamic campaign featuring two talented young trailblazers who represent the spirit of life in motion: world-beating footballer Rafael Leão and culture defining London DJ Jords. Championing the idea that it’s those who take bold steps that make new footprints for others, both of the pioneering figures are depicted as they tread new ground for them and their collectives.
Enter a new era with the ADIZERO ARUKU, arriving on April 10th online at adidas.com.
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About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.