adidas is a founding member of Parley for the Oceans, a global network of creators, thinkers and leaders from brands, governments and environmental groups who come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction.
adidas works with Parley to transform plastic waste into symbols of change by up-cycling intercepted marine plastic debris for use in high-performance apparel and footwear. All adidas Parley products contain Parley Ocean Plastic™, which is collected by partner organisations on shorelines and coastal areas such as the Maldives. In 2018 we exceeded our target to produce 5 million pairs of Ultraboost.
adidas also supports Parley for the Oceans in its education and communication programmes, including its Ocean Plastic Program designed to end marine plastic pollution. The Ocean Plastic program is led by the three pillars of the Parley A.I.R. Strategy to AVOID virgin plastic, INTERCEPT plastic waste and ultimately to REDESIGN new alternatives.
Through sport we have the power to change lives. Through our collaboration with Parley, we want to inspire and mobilise an entire generation to help shape the future of the planet.