FIVE YEARS OF WORKING WITH PARLEY TO END PLASTIC WASTE
Today marks the 5th anniversary of our partnership with Parley.
Five years since our joint commitment to bring change to the industry and fight plastic waste, making 30 millions pairs of shoes with Parley Ocean Plastic by the end of 2020.
"We said here is a company that has influence and that combines performance, fashion, style, and youth culture, together we could show that brands don't have to be destructive. adidas decided to implement our strategy Parley AIR. Avoid. Intercept. Redesign. And make it the core of their company." ~ Cyrill Gutsch, CEO and founder of Parley for the Oceans.
And so, during the 2015 Parley ‘Oceans. Climate. Life.’ event at the United Nations in New York, we announced our partnership to create change together.
“We are not just focused on changing how we do business; we are dedicated to changing how our industry does business” ~ James Carnes, adidas VP Brand Strategy.
Moving forward, we will continue working together with Parley on developing, testing and implementing new materials to replace plastic for good. We have joined the Parley Institute for Material Science as a founding Partner; the Institute identifies, evaluates and funds material replacements for plastic and other harmful, toxic or exploitative materials.
The next step for us, in partnership with adidas, is to develop a completely new generation of materials to see all these harmful substances - that are destroying our planet, that are destroying our future - go. You can expect from us to come up with new fabrics and technologies that build on what we see in nature. Technologies that have been on this planet way before we arrived as a species.
The chapter of the new, the next, high tech in materials has just begun and we're going to surprise you with a lot of new things in the next years to come." ~ Cyrill.