PORTLAND, Ore. (March 18, 2019) – adidas Football today introduced the special edition “Snow Cone” pack, featuring the 2019 adizero 8.0 football cleats.
Fast with flavor, the adidas adizero 8.0 “Snow Cone” pack was inspired by childhood memories and the vivid colors that make up the vast variety of flavors from snow cone stands and trucks across the nation. Centered around a central flavor profile, each cleat blends the pantone color chart to create a unique look for each of the special edition cleats in the pack.
Designed to showcase style and built for elite performance and speed, the five flavors in the “Snow Cone” pack include Grape Twist (purple/orange), Blue Raspberry (red/white/blue), Pink Lemonade (pink/yellow), Watermelon Mango (green/pink) and Mystery flavor (rainbow).
The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and redefining fit, feel and lightweight construction. Inspired by innovations from the adidas Running Uncaged UltraBOOST and adidas Originals NMD silhouettes, the adizero 8.0 is engineered to naturally move with the foot on the field, allow for flexibility and movement through the ankle, and help provide a comfortable, precision fit with maximum breathability.
Bringing sneaker style and insights from the streets to the gridiron, the 2019 adizero 8.0 cleats feature a woven bootie construction, which is sculpted to be aerodynamic and wrap around the foot in order to provide a sock-like feel. The woven upper is seamlessly blended with a lightweight, TPU overlay that helps provide structure for lateral movements, durability and support, while an anatomical lacing system aligns to the bones of the foot for added comfort.
The comfortable yet durable upper is powered by a lightweight SRPINTFRAME with strategically placed SPRINTSTUDS with a rotational traction zone that is designed to provide peak performance, multi-directional strength and unrivaled traction. The finishing touches include adidas’ iconic Three-Stripes emblazoned at the toe cap of the cleats, the adidas Badge of Sport logo at the arch of the medial side of the cleats and a “adizero” moniker dons the front pulltab.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), Major League Soccer (MLS) and Major League Lacrosse (MLL).
adidas Football’s NFL roster includes 2018 NFL MVP Patrick Mahomes of the Kansas City Chiefs, 2018 Super Bowl Champion Sony Michel of the New England Patriots, 2017 NFL Rookie of the Year Alvin Kamara of the New Orleans Saints, 2016 Offensive Rookie of the Year and Pro Bowler Dak Prescott of the Dallas Cowboys, 2016 Defensive Rookie of the Year and Pro Bowler Joey Bosa of the Los Angeles Chargers, two-time NFL MVP (2011, 2014) Aaron Rodgers of the Green Bay Packers, Super Bowl 50 MVP Von Miller of the Denver Broncos and Pro Bowlers DeAndre Hopkins of the Houston Texans, Keenan Allen of the Los Angeles Chargers, Adam Thielen of the Minnesota Vikings, Juju Smith-Schuster and James Conner of the Pittsburgh Steelers, among others.