adidas Originals presents the latest iteration for the P.O.D. System.
Underpinned by the campaign’s unifying ethos – ‘Great alone, better together’– the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995.
Set against the hot and hazy backdrop of a typical west coast city, the campaign translates the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context, whilst the dynamic nature of the images place a firm focus on the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette.
The silhouette includes a knitted textile upper reinforced by structural overlays. on the unique podular construction of the P.O.D-S3.1’s outsole, featuring a Boost™ unit in the heel, a high-rebound EVA forefoot, and the Torsion™ - inspired Point of Deflection bridge that unites all three components.
Presenting one of adidas Originals’ most progressive contemporary chapters in a setting underpinned by memory, nostalgia and the natural flow of modern life, the P.O.D.
System campaign presents the thought process behind the collection’s entire philosophy in a clear visual mode; using the past to empower the present, and translating the charm of nostalgia into something new – something that will, in its own way, capture minds and endure for years to come.