adidas News Site | Press Resources for all Brands, Sports and Innovations : Product Stream

Product Stream

Refine

Filter By

07-Oct-2019
adidas Consortium Workshop Reveals The Gardening Pack

The adidas Gardening Club collection will be available for purchase on October 12th The gardening-inspired capsule collection includes lifestyle apparel and footwear, featuring earth-tone colorways Inspired by lawn-based activities and presented with tongue-in-cheek humour, the collection draws on outdoors-centric innovations and technologies The adidas Consortium Workshop is a place for exploring the pure story of adidas Originals. Designed ‘without affiliation or association’ by the...

07-Oct-2019
adidas by Stella McCartney launch Post-Mastectomy Sports Bra in honour of Breast Cancer Awareness Month

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the launch of the brand’s first Post-Mastectomy Sports Bra. In honour of Breast Cancer Awareness Month, the post-operative bra has been created to empower breast cancer survivors to introduce sport and fitness back into their lives. The adidas by Stella McCartney Post-Mastectomy Sports Bra is a welcomed addition to the ongoing creative partnership, supporting a cause close to Stella’s heart, following the loss...

02-Oct-2019
adidas Originals Reveals the New FW19 Spezial Collection

A collection inspired by the styling of Northern England and the rose of Lancashire Release features the first appearance of the Blackburn SPZL, a style paying homage to the town in which Gary Aspden spent much of his youth To launch this latest collection, an adidas SPEZIAL exhibition will showcase the evolution of adidas footwear past and present adidas Originals unveils the new adidas SPEZIAL collection of apparel and footwear for FW19. Inspired by winter on the terraces of British...

01-Oct-2019
adidas Golf introduces Frostguard collection to help extend the Golf season

adidas is making sure golfers everywhere have one less reason to stay in during the fall and winter months when the course is calling them out. Today, adidas Golf announced the availability of Frostguard, a new layering collection for both men and women that was designed to help golfers extend their golf seasons during the colder months of the year. Frostguard is built specifically to perform in the toughest of conditions so that golfers can simply focus on their game. Since golfers need...

12-Sep-2019
Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4

Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning and a limited-edition colorway from the brand’s new partnership with streetwear designer Daniel Patrick. Harden Vol. 4 is the first in his collection to feature LIGHTSTRIKE, the new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness....

12-Sep-2019
adidas inspires Self-expression in Sport with New Varsity-style Jacket

adidas unveils the VRCT jacket, a fresh take on the classic varsity look that celebrates team pride and self-expression. Paying homage to the traditional letterman jacket, VRCT features a customizable patch that invites athletes to show the world who they are. Designed to be worn before and after training, VRCT takes reworks an iconic design for a classic bomber aesthetic with a sleek, modern fit. Featuring flexible, lightweight material, the jacket offers maximum freedom of movement, while...

11-Sep-2019
adidas Debuts First Collaboration with BED j.w. FORD

This season, adidas presents its first collaboration with the Japanese fashion brand, BED j.w. FORD Designer Shinpei Yamagishi brings his instinctively progressive sensibilities to a trio of adidas footwear silhouettes, as well as a capsule collection of apparel pieces Founded in 2010 by Shinpei Yamagishi, BED j.w. FORD has evolved into one of the leading lights of Japan’s energetic crop of young fashion brands. Designer Shinpei Yamagishi is completely self-taught, channelling his admiration...

29-Aug-2019
adidas Originals Announces Partnership With Ninja

Today, adidas Originals confirms it is partnering with gaming superstar, Ninja, first revealed in an adidas Originals hack of Ninja’s Mixer livestream and subsequent announcement video on his YouTube channel. The partnership marks the sportswear brand’s commitment to gaming, blending the physical and digital worlds to help creators achieve their best. adidas officially welcomes one of the most prolific gamers and content creators in the world to its family. Watch the Ninja announcement video...

19-Aug-2019
adidas Originals presents the 'REVEAL YOUR VOICE' Apparel Collection

Inspired by the spirit of expression and authenticity; adidas Originals presents R.Y.V., a new apparel range for 2019. Rooted in the legacy of adidas sportswear and its impact on contemporary trends, the R.Y.V. apparel collection offers a range of staple adidas Originals pieces, reimagined with modern cuts and graphic elements. Designed for men and women, each piece takes an imprint of the classic 3-Stripes mark aesthetic and translates it into a new, revitalized context. For men, a range of...

19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

19-Aug-2019
adidas Outdoor launches MYSHELTER with the release of the ultimate commuter jacket for the rainy city

Today, adidas Outdoor launches MYSHELTER, a new range of jackets that combines outdoor expertise and technology with urban style. Through a collection of weather protective jackets, MYSHELTER is based on research and insights from consumers living in cities with specific weather conditions like London, New York, Shanghai and Tokyo. The jackets combine over fifty years of expertise in highly technical apparel, with modern-day innovation. The first jacket to launch will be the MYSHELTER RAIN...

13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas

The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...

Page
of 4
1/4

Sign up & Personalize your News alerts

To provide you with a more responsive and personalized service, this site uses cookies. By clicking "Accept", you agree to our use of cookies. For more information on the ones we use and how to delete or block them please read our policy.