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19-Aug-2019
adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport. Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP...

13-Aug-2019
adidas Consortium Presents Torsion TRDC

adidas’ 2019 celebration of Torsion System technology continues into the Fall-Winter months with a new iteration of the lesser-seen late ‘90s Trediac shoe Originally created for trail running, the latest version stays true to the functionality and fabrications of the original Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a...

13-Aug-2019
ADIDAS + KANYE WEST RELEASE THE YEEZY BOOST 700 MULTI SOLID GREY/CHALK WHITE/CORE BLACK

adidas + KANYE WEST announce the YEEZY BOOST 700 Multi Solid Grey/Chalk White/Core Black. Following a pre-launch at 10am EST on August 12, 2019 at adidas.com/YEEZY and YEEZY SUPPLY, The YEEZY BOOST 700 Multi Solid Grey/Chalk White/Core Black full family will release in select retailers on August 17, 2019, with a recommended retail price of €/$300 adult, €/$180 kids, €/$150 infants. The YEEZY BOOST 700 features an upper composed of grey and black suede overlays and premium leather with blue...

13-Aug-2019
World number one skier, Mikaela Shiffrin joins adidas

The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native is one of the world’s leading athletes, with a record-breaking 17 World Cup wins in the 2018/19 season – a feat no man or woman has ever achieved in one season before. As a true original and leading voice in women’s sport, Mikaela Shiffrin and adidas’ partnership will...

06-Aug-2019
adidas Originals Presents OG ZX Series "30 Years of Torsion"

adidas’ 2019 celebration of the iconic ZX running shoe series continues with a reissue of the ZX 5000, ZX 6000, ZX 7000 and ZX 9000 models in their OG colorways Each shoe is faithful to the original models, save the addition of a lace jewel and insole, which pay tribute to the 30th anniversary of adidas’ enduring Torsion System technology For SS19, adidas has made the iconic ZX running shoe series a focal point of its offering, with numerous iterations and updates created both in house and...

06-Aug-2019
adidas + KANYE WEST announce the YEEZY 500 Bone White

adidas + KANYE WEST announce the YEEZY 500 Bone White. It will be available globally in adult, kids and infant sizes on August 24, 2019. Recommended retail price $200 adult, $130 kids, $100 infant. The YEEZY 500 Bone White features an upper composed of cow suede, premium leather and mesh. A rubber wrap along the midsole of the foot provides support and abrasion resistance with reflective piping details around the lace eyelets that add visibility in low-light conditions. The adiPRENE+...

30-Jul-2019
OZWEEGO and LXCON: Powered by the Past

adidas Originals looks back to its archive to create the latest expressions of two contemporary icons: the OZWEEGO and LXCON silhouettes. Powered by the past , the OZWEEGO and LXCON silhouettes take elements from two key 90s silhouettes and radically reimagine their aesthetics for the contemporary wearer. Inspired by the OZWEEGO 3, a lightweight and comfortable cushion runner silhouette from 1998, the new OZWEEGO silhouette adopts a futuristic design approach with a distinctive eye stay...

20-Jul-2019
adidas Soccer Launches the Hard Wired Pack

New-look boots come in bright new colorways; solar green, aqua blue and magenta Hard Wired Pack includes updates for all four boot silos - COPA, PREDATOR, X and NEMEZIZ Worn by some of the world’s top players as they return to football, Hard Wired will be available from July 30, 10:00am adidas Soccer reveals the Hard Wired pack, a striking color refresh for each of the four adidas boot silos - COPA, PREDATOR, X and NEMEZIZ. As soccer returns, Hard Wired will be on the feet of the world’s...

18-Jul-2019
adidas Originals releases two Snakeskin packs for Fall Winter '19

For Fall/Winter 2019, adidas Originals presents two new footwear packs featuring seasonal styles with snakeskin detailing. Produced in highly limited numbers, the 90s inspired pack includes the Yung 1 shoe, LXCON 94 model and the newest addition to the adidas Originals catalogue, the Supercourt 90s sneaker. The running-inspired Yung 1 silhouette returns in a premium Italian leather with snakeskin patterns across the upper, countered by two-tone tape 3-Stripes mark and a plush fabric lining,...

16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

15-Jul-2019
adidas X Pharrell Williams conceptualize 'inner light' in new SolarHu colorways

Vibrant color has defined the adidas by Pharrell Williams collaboration since its inception in 2014. For Summer 2019, the sports pioneer and the creative impresario shift into greyscale, reinterpreting their now-iconic SolarHu silhouette in subtle, tonal colorways of white, cream, grey, and black. adidas by Pharrell Williams SolarHu Greyscale is a four-piece footwear range that demonstrates the power and versatility of the collaboration’s most recent model. It represents the latest evolution...

15-Jul-2019
adidas by Stella McCartney presents the Fall/Winter 19 collection, showcasing more sustainable innovation through performance and style

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the Fall/Winter 2019 collection. The versatile collection incorporates cutting-edge fabrics that help reduce impact on the planet, without compromising on performance. The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM , and regenerated ECONYL TM yarn. adidas targeted technologies, built to withstand both the intensity of...

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