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16-Jul-2019
New Ultraboost 19 colorways coming with Launch of ‘Feel The Boost’ Campaign, A global celebration of the iconic adidas innovation

Today, adidas announces new colourways of Ultraboost 19 as cities and Creators around the world celebrate the performance and cultural impact of Boost technology. Consumers are invited to ‘Feel the Boost’ and fall in love all over again with the feeling only Boost on your feet can give you. This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness. Sam Handy, VP Design, adidas...

15-Jul-2019
adidas by Stella McCartney presents the Fall/Winter 19 collection, showcasing more sustainable innovation through performance and style

adidas by Stella McCartney continues to push boundaries in women’s sportswear with the Fall/Winter 2019 collection. The versatile collection incorporates cutting-edge fabrics that help reduce impact on the planet, without compromising on performance. The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM , and regenerated ECONYL TM yarn. adidas targeted technologies, built to withstand both the intensity of...

10-Jul-2019
Latest in-house adidas Consortium presents the Torsion Edberg Comp

Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship. For SS19, adidas Consortium have developed a number of new...

10-Jul-2019
University of Washington and adidas introduce new Huskies football uniforms

adidas and the University of Washington (UW) today unveiled the Huskies’ new adidas Primeknit football uniforms for the 2019 season. Created in partnership with University of Washington Athletics, the new uniforms blend the school’s celebrated history with the future and will make their on-field debut for the Huskies’ season opener against Eastern Washington on August 31, 2019 at 12:00 PM PST. The Huskies’ new uniforms feature an “Angle of Pursuit” theme that is inspired by the angles of the...

09-Jul-2019
adidas Soccer and Marvel reveal Marvel NEMEZIZ boot and AlphaBOOST shoe

adidas Soccer today reveal a partnership with Marvel to celebrate Marvel’s Spider-Man. The two-piece collection is led by the Marvel NEMEZIZ, a boot crafted for players with maximum agility and created with design inspiration from the most agile Super Hero, along with an all-black AlphaBOOST trainer. The coloring and detailing of the collection mirror the iconic suits of Spider-Man. The Marvel NEMEZIZ feature the red and blue colors of his classic suit, and includes the famous web print on...

04-Jul-2019
adidas consortium x The Next Door release SC Premiere and A.R. Trainer

The latest Consortium drop comes from cult French retailers The Next Door, who drew on the fabled theatre scene of their hometown Avignon in crafting new versions of the SC Premiere and A.R. Trainer The release is accompanied by the latest episode from the adidas SHPTLKS video series, which provides illuminating insights into the partners that make up the Consortium family Since it first came into being, adidas Consortium has been committed to bringing together those partners, retailers and...

03-Jul-2019
adidas Baseball Celebrates All-Stars with Special-Edition "Iced Out" Pack

adidas Baseball today introduces the special edition "Iced Out" Pack, which will make its on-field debut at the 2019 MLB All-Star festivities July 8-9, in Cleveland, OH. Engineered for performance and designed for style, the "Iced Out" pack is inspired by an All-Star caliber athlete who takes the field with emotions in check, laser-focused and ice in his veins to stay calm under pressure. Generating a frozen effect, the "Iced Out" pack features a blend of white, grey, and ice-blue colorways...

24-Jun-2019
High-Performance Meets Iconic British Style with the New adidas by Stella McCartney Tennis Collection, Set to be Debuted at Wimbledon

Iconic style meets unrivalled performance with the new adidas by Stella McCartney Tennis collection including, for the first time, menswear at a Grand Slam. The collection is set to be worn on court at Wimbledon by world class athletes Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas. Featuring Stella McCartney’s signature design touches of precise cuts and sleek silhouettes, the collection takes a fresh approach to the...

13-Jun-2019
adidas introduces the 2019 adizero 8.0 “Cookies 'N Cream” football cleats

adidas Football today unveiled the special edition “Cookies 'N Cream” pack, featuring the 2019 adizero 8.0 football cleats. Packed with flavor, the adidas adizero 8.0 “Cookies 'N Cream” pack was inspired by one of America's favorite desserts and features an all-new colorway that mirrors the beloved mix of cookies and ice cream. The adizero 8.0 is engineered for football’s fastest players and takes the football cleat silhouette to the next level by incorporating a sneaker profile and...

13-Jun-2019
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Lundmark and Lundmark RF

adidas + KANYE WEST announce the YEEZY BOOST 350 V2 Lundmark RF and YEEZY BOOST 350 V2 Lundmark. The YEEZY BOOST 350 V2 Lundmark RF is launching exclusively in select cities within North America and Latin America through adidas.com/YEEZY, YEEZY SUPPLY and select retailers on July 11, 2019 with a recommended retail price of $220. The YEEZY BOOST 350 V2 Lundmark RF features an upper composed of two-toned re-engineered Primeknit with reflective threading. The post-dyed monofilament side stripe...

05-Jun-2019
adidas Golf Unveils First-Ever Golf Shoe Made from Upcycled Plastic Waste Intercepted from Beaches and Coastal Communities

adidas is bringing eco-innovation to the golf course. Today, adidas Golf unveiled a limited-edition version of its popular TOUR360 XT made with yarns spun from upcycled plastic waste that was intercepted from beaches and coastal communities. The TOUR360 XT Parley is made in partnership with environmental organization Parley for the Oceans and is the first of its kind for the sport. It will be available in limited quantities at adidas.com on June 10 beginning at 8 a.m. PT and will also be...

04-May-2019
adidas Soccer Brings Next-Level Agility to the Pitch with new NEMEZIZ 19

adidas Soccer today revealed the future of agility with the new NEMEZIZ 19. The evolved boot comes with a host of enhanced innovations, offering revolutionized 360-degree agility and performance for creators on the pitch. NEMEZIZ 19 is built for the most agile and multidirectional players. Created specifically for those who play unpredictably and beat all opposition with spectacular flair, footwork and movement, the revolutionary upper construction of the NEMEZIZ 19 synergizes the function...

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